Inside the Industry

New 36-gallon fuel tank gives Ford F-150 up to 756-mile range

(October 11, 2011) DALLAS — With its new standard 36-gallon fuel tank, the 2012 Ford F-150 EcoBoost pickup can drive nearly the entire length of California — from Oregon to Mexico — on one tank of gas.

Responding to customer demand, F-150 EcoBoost now has a driving range of 756 miles between fill-ups. That long-distance highway cruising range is designed to save F-150 drivers time by reducing stops for fuel.

Kia's hamsters garner 'Rookie of Year' award

(October 10, 2011) IRVINE, Calif. — Since bursting on the scene in 2009 to announce the arrival of the funky Soul urban passenger vehicle, Kia Motors' lovable hamsters have resonated with consumers and critics while entertaining the young and the young-at-heart in movie theaters, on television and across the web.

Fuel efficiency comes standard at the L.A. Auto Show

(October 10, 2011) LOS ANGELES — Green has gone mainstream. Virtually every automaker exhibiting at the 2011 Los Angeles Auto Show has a solution for making vehicles run cleaner and use less fuel.

At this November's Show, most vehicles on display transcend earlier technologies and are now achieving historically high levels of efficiency.  Even high-performance vehicles are delivering vast improvements over previous generations. 

Subaru to offer satellite radio on all 2012 models

(October 10, 2011) NEW YORK — Sirius XM Radio and Subaru of America today announced that Subaru will offer satellite radio on all models beginning with 2012 model year vehicles. Additionally, all 2012 model year Legacy and Outback Limited models will come standard with factory-installed satellite radio.

All Subaru customers purchasing new satellite radio-equipped vehicles will automatically receive a 4-month trial subscription to the XM Select package which includes more than 130 channels of commercial-free music, premier sports, news, talk and comedy from SiriusXM.

Chevrolet Identifies 16 carbon-reduction projects

(October 9, 2011) DETROIT — Chevrolet is helping support 16 projects across America — from biomass to wind turbines — as part of its commitment to spend up to $40 million on carbon reduction. The agreements account for half of Chevrolet’s goal of preventing up to 8 million metric tons of carbon dioxide from entering the air during the next five years.

Mercedes gains naming rights at the Louisiana Superdome

(October 8, 2011) Mercedes-Benz and its three pointed star are setting roots down at the Louisiana Superdome, home of the New Orleans Saints, through a 10-year agreement that provides official naming rights among other sponsorship benefits including being named the Official and Exclusive vehicle of the New Orleans Saints.

Dodge Journey 'Search Engine for the Real World' giveaway has final winner

(October 8, 2011) AUBURN HILLS, Mich. — Melissa Sweeney, of Woodbridge, Va., tracked down the third and final 2012 Dodge Journey hidden inside a barn in St. George, Maine, as part of the Dodge brand's "Search Engine for the Real World" campaign and vehicle giveaway.

Sweeney found the 2012 Journey with help from family members contributing to the search efforts from home.

Renault-Nissan to invest $1.8 billion in Brazil

(October 8, 2011) RIO DE JANEIRO — The Renault-Nissan Alliance announced new investments this week of at least 3.1 billion Brazilian reais — $1.8 billion — to expand manufacturing and sales throughout Brazil, one of the fastest growing economies in the world.

Nearly two dozen new products specifically adapted to Brazilian consumers' needs are the cornerstone of Alliance's aggressive "Brazilian offensive."

Camaro ZL1 gets workout at Nurburgring

(October 7, 2011) DETROIT — The 2012 Camaro ZL1 recently recorded a 7:41.27 lap at the Nurburgring. That is nearly 40 seconds quicker than a Camaro SS tested at the legendary German track in 2009. Measuring 12.9 miles (20.8 km) and including some 154 turns, the Nurburgring’s Nordschleife (“north loop”) is widely considered the world’s most-demanding course.

The new colors of Ford

(October 7, 2011) NEW YORK — The harvest of exterior color for Ford’s upcoming vehicles offers classic neutrals and strong earthy tones reflected in products from home furnishings to haute couture.

“The new colors coming on vehicles this year are fresh, rich and grounding,” said Susan Swek, group chief designer, Color & Material Design. “We don’t just choose a color and it winds up on a car. We study and understand how important color is to all kinds of our customers.”