Inside the Industry

Hyundai soapbox racer spotted undergoing testing



(December 21, 2020) A camouflaged version of Hyundai Motor's new Hyundai soapbox has been spotted undergoing testing in Germany. In recent weeks, the company's first ever Soapbox has been fine-tuned for durability at Hyundai Motor Europe Technical Center (HMETC). A new video shows the model completing its last steps of quality assurance. Though the vehicle is camouflaged, its unmistakable angular design, joystick steering, and plywood platform point to the Hyundai Soapbox.

All-new Toyota Mirai fuel cell electric has range of 402 miles



(December 20, 2020) NEWPORT COAST, Calif.  — Beauty, technology and a hint of the future come together in Toyota’s new flagship sedan, the all-new 2021 Mirai. The 2016-2020 Mirai was the first production fuel-cell electric vehicle (FCEV) offered for sale to retail customers in North America. Now, for 2021, Toyota has fully rebooted the Mirai as a premium rear-wheel drive sports-luxury FCEV with striking design, cutting-edge technology, more engaging driving performance and a significantly longer EPA-estimated range rating.

Ram announces production start of 2021 Ram 1500 TRX



(December 19, 2020) AUBURN HILLS, Mich. — Ram has announced that production of the all-new 2021 Ram 1500 TRX — what it calls the quickerst, fastest and most powerful mass-produced truck in the world — has begun at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Mich. The first vehicle — VIN No. 001 — is a Ram 1500 TRX Launch Edition adorned in exclusive Anvil exterior paint that will be auctioned for charity. More details on the auction will be available early next year.

The Volkswagen Beetle GSR — A classic in yellow and black



(December 18, 2020) While the Volkswagen Beetle may be one of the most recognizable cars in the world, one of its most eye-catching variants is lesser known – the GSR yellow and black striped speed racer.  The GSR is a flashy, sporty, bumblebee-colored car that was the answer to years of requests from Beetle fans for a sportier version of the classic coupe.

Three VW plants in North America networked on the Industrial Cloud



(December 17, 2020) Herndon, Va — Volkswagen has announced plans to connect its production facilities in Chattanooga, Tenn.,  and Puebla and Silao, Mexico, with the global Industrial Cloud initiative from the Volkswagen Group and Amazon Web Services (AWS). The Industrial Cloud is an IT industrial platform, designed to gather and analyze data from all connected Volkswagen Group facilities on a real-time basis to help increase efficiency and productivity. Volkswagen's three North American plants are the first outside Europe to be networked with the Industrial Cloud.

GM investing $76 million in two U.S. manufacturing plants



(December 17, 2020) WARREN, Mich. — General Motors has announced plans to invest $70 million into its Tonawanda, N.Y., engine plant and more than $6 million into its Parma, Ohio, metal stamping plant. These two manufacturing-related investments support continued strong customer and dealer demand for GM’s Chevrolet Silverado and GMC Sierra pickups. The Tonawanda investment will be used to increase capacity on the engine block machining line and the Parma investment will be used to construct four new metal assembly cells to support increased truck production volumes.



2021 Volkswagen ID.4 AR showroom gives shoppers a virtual tire kick



(December 17, 2020) Auto shows often provide millions of people a low-cost, no-pressure way to experience brands and walk around new vehicles to get a sense of them in person and how they might look in their driveways. But with major events canceled or postponed due to the pandemic, Volkswagen has turned to augmented reality as a way to bring that walk-around experience back to customers.

Volkswagen increases U.S. footprint with 2020 infrastructure developments



(December 16, 2020) HERNDON, Va. — As the industry continues to recover and deal with the global pandemic, Volkswagen has remained aggressive in bolstering its engineering, production and logistical footprint in the U.S. as it moves ahead with new vehicle introductions, including its first all-electric SUV, the Volkswagen ID.4 EV, which is expected to hit dealers in early 2021.

Polestar and Alexander Stutterheim present The Wool Express



(December 16, 2020) Marking the festive season, Polestar, the Swedish electric performance car brand, has collaborated  with fashion designer Alexander Stutterheim for a timely project. Stutterheim is the founder of the eponymous raincoat brand that took the world by storm when launched in 2011, as well as his latest adventure, John Sterner.

Homage to a legend — Alfa Romeo announces 4C Spider 33 Stradale Tributo



(December 16, 2020) AUBURN HILLS, Mich. — Alfa Romeo has unveiled the 4C Spider 33 Stradale Tributo, inspired by the 1967 Alfa Romeo 33 Stradale, the brand's legendary mid-engine sports car. Only 33 units of this limited-edition 4C Spider will be produced for North America.