Inside the Industry

Ford to build its next electric truck — ‘Project T3’ — at BlueOval City

Truck plant at the massive facility
to have annual 500,000-truck capacity

(March 25, 2023) STANTON, Tenn. — Ford, the No. 2 EV brand in the U.S. in 2022, is on track with construction at BlueOval City mega-campus and poised to usher in a new era of American innovation and manufacturing. The electric vehicle and battery manufacturing campus in West Tennessee begins production in 2025, and will be home to Ford’s second-generation electric truck, code named Project T3, and will be capable of producing 500,000 EV trucks a year at full production.

2023 Toyota Mirai fuel cell car starts at $50,525

Full electric vehicle without the need
for a cord with a range of 402 miles

(March 24, 2023) PLANO, Texas  — With an advanced powertrain, coupe-like design and a luxury interior that’s loaded with technology, the 2023 Toyota Mirai brings the future to drivers today. Now in its second-generation, the Mirai brings "a stunning design, dynamic driving performance" and an EPA estimated zero emission range of 402 miles range on the Mirai XLE grade.

BMW's 'Ultimate Driving Experience' returns to U.S. cities

(March 24, 2023) WOODCLIFF LAKE, N.J.  — BMW continues its Ultimate Driving Experience tour across the U.S. for 2023, welcoming BMW customers and enthusiasts back for an immersive driving experience led by BMW professional driving instructors. This year’s tour includes 26 total stops across the U.S., featuring a variety of different experiences in a wide array of BMW’s latest vehicles.

Sixth generation Camaro bows out; final Collector’s Edition planned

Chevrolet vows this is not the end
of the story for the iconic nameplate

(March 23, 2023) DETROIT — After nine model years in the market, with hundreds of thousands sold, the sixth generation Chevrolet Camaro will retire at the conclusion of model year 2024.The final sixth generation Camaros will come off the assembly line at the Lansing Grand River Assembly Plant in Michigan in January 2024.

Chrysler brings 'Vanlightenment' to consumers in new campaign

(March 24, 2023) AUBURN HILLS, Mich. — Chrysler is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid that comically showcases the chaotic lives that families lead, while highlighting the harmony that the minivan’s ingenious Stow ‘n Go, Stow ‘n Vac, infotainment with Amazon FireTV, and unprecedented plug-in hybrid range and fuel economy confirms Pacifica’s role as the ultimate solution for parents to achieve “Vanlightenment.”

BMW i Ventures co-leads investment in electric motor technology

(March 23, 2023) MOUNTAIN VIEW, Calif.  —  BMW i Ventures HAHAS announced a co-lead investment in the $16.1 million Series A round for startup DeepDrive. DeepDrive has developed a cost and resource efficient dual-rotor motor, extending the range of electric vehicles. Other investors include UVC Partners, Bayern Kapital with Wachstumsfonds Bayern, and Continental’s Corporate Venture Capital Unit. The company is also backed by renowned automotive manager Dr. Peter Mertens.

Mini Clubman production comes to an end with the Final Edition

(March 23, 2023) MUNICH,  Germany — In 1969, the first Mini Clubman made a clear statement, which designer Roy Haynes put in these words: "The impression that only ugly things can be functional has disappeared." The exceptional car with style caused a sensation from the start between 1969 and 1981 with its characteristic split doors at the rear. At that time, the Mini Clubman conquered the automotive market as a station wagon with a long wheelbase and extended shooting-brake body.

Dodge Challenger SRT Demon 170 — Most powerful muscle car in the world

Setting new performance benchmarks
with 1,025-hp, 0-to-60 in 1.66 seconds

(March 22, 2023) LAS VEGAS — Dodge is introducing the quickest, fastest and most powerful muscle car in the world, the 1,025-horsepower 2023 Dodge Challenger SRT Demon 170. The brand’s seventh and final “Last Call” special-edition model was unveiled this evening at the Dodge Last Call Powered by Roadkill Nights Vegas performance festival at The Strip at Las Vegas Motor Speedway.

New study shows BMW Manufacturing a significant economic driver in S.C.

(March 22, 2023) SPARTANBURG, S.C.  — BMW Manufacturing, the largest BMW Group plant in the world, remains a high-performance economic engine for South Carolina through the company’s continued investment and job creation, according to a new study conducted by the Darla Moore School of Business at the University of South Carolina. The annual economic impact of the Spartanburg plant totals approximately $26.7 billion, the report says, which reflects all goods and services produced in the state both directly and indirectly.

Bentley Blower to return to racing to complete validation

(March 22, 2023) CREWE, England — The first car of Bentley’s Blower Continuation Series — known as Car Zero — is set to invoke the history of its ancestor by racing at a series of events across 2023. Completing its purpose of engineering validation while honoring its genealogy, Blower Car Zero will take to tracks in the UK, France and Belgium in a set of races that will test its performance and endurance.