Inside the Industry

Ford Launches 2021 F-150 with lifestyle campaign featuring DJ D-Nice



(January 18, 2021) DEARBORN, Mich. — Ford and famed DJ D-Nice are teaming up to launch the all-new 2021 F-150 in a new multicultural lifestyle campaign the debuted last week called “More Than Tough.” Derrick Jones, better known by his stage name D-Nice, is a multitalented music artist, producer and DJ who began his career in the mid-1980s as the youngest member of a popular hip-hop group.

FCA to be first automotive OEM to implement new Alexa Custom Assistant



(January 16, 2021) AUBURN HILLS, Mich. — FCA will be the first automaker to implement Amazon’s Alexa Custom Assistant into its vehicles, making it fast and easy to create intelligent voice experiences for FCA products. The Alexa Custom Assistant solution is built directly on the Alexa technology stack within FCA’s Uconnect system and can be tailored to each FCA brand personality and customer need with a unique wake word, voice, skills and capabilities.

Alpha Motor unveils electric ACE Coupe Performance Edition



(January 16, 2021) IRVINE, Calif. — Alpha Motor Corporation has lifted the curtain on the Performance Edition of its little ACE Coupe electric vehicle. The ACE is a four-wheel drive, dual motor electric vehicle that's been touted by the company as capable of going from 0-to-60 in an impressive 4.6 seconds. It could also accelerate up to 124 miles per hour with maximum estimated range of 220 miles.

Kia removes 'Motors' from its name as part of new brand strategy



(January 15, 2021) SEOUL, South Korea — Kia has announced details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, "Movement that inspires," Kia has revealed new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Toyota, Stanford University study how to improve automotive safety



(January 15, 2021) LOS ALTOS, Calif. — What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with Stanford’s Dynamic Design Lab to make this vision come true. The engineers are conducting research into how to bring together the instincts of professional drivers and automated driving technology.

Restyled 2021 Honda Ridgeline heading to dealers starting at $37,665



(January 15, 2021 ) TORRANCE, Calif. — The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4 all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. It starts at $37,665 including destination charge.

GM launches BrightDrop to electrify delivery of goods and services



(January 15, 2021) DETROIT — General Motors has announced a new business, BrightDrop, which will offer an ecosystem of electric first-to-last-mile products, software and services to empower delivery and logistics companies to move goods more efficiently. These BrightDrop solutions are designed to help businesses lower costs, maximize productivity, improve employee safety and freight security, and support overall sustainability efforts.

2021 Audi Q5 SUV gets the Sportback treatment



(January 14, 2021) HERNDON, Va. — Audi has announced two all-new variants for its best-selling, recently refreshed Audi Q5 model line, the 2021 Q5 Sportback and SQ5 Sportback. The arrival of these new variants brings customers expressive coupe design to an SUV with a high level of everyday usability. The Sportback variants maintain benchmark-setting connectivity services, including new MIB 3 infotainment hardware, Audi virtual cockpit fully digital instrument cluster, and head-up display.

Huber pays homage to the Lamborghini Aventador revealing the ERA



(January 14, 2021) Huber is a bespoke coach builder based in the United Arab Emirates with an international audience of super car owners who seek excellence and world class quality when it comes to reimagine their vehicles Entitled ‘Era’ to mark 10 years of the Lamborghini Aventador, and to pay homage to the end of its production, the team has focused on creating a new kind of aero package that pays homage to the original Aventador DNA. The Huber Era aspires to usher in a new way that automotive design thinks about the aftermarket.

EQS with unique MBUX Hyperscreen — The big picture



(January 14, 2021) Visually impressive, radically easy to operate and extremely eager to learn: the MBUX Hyperscreen is one of the major highlights for the future EQS electric sedan. The Hyperscreen represents the emotional intelligence of the all-electric flagship model. The large, curved screen panel extends almost the entire width of the interior, from the left to the right A-pillar. In addition to its sheer size, the high-quality, detailed design aesthetic guarantees a “wow” effect.