Inside the Industry

Porsche Taycan — Two cars, two friends, one charge, and one epic drive

(March 22, 2021) Friends and Porsche enthusiasts, Keanu Reeves and Alex Winter embark on an epic road trip in Southern California that features a test of nerve, skill and — most profoundly — the new Porsche Taycan Turbo electric sports car. A series of challenges ensue that test both friends to their limits, each on closed roads. 

Lexus announces 2022 IS 500 Performance Launch Edition

(March 21, 2021) SEBRING, Fla. — Hot on the heels of last month’s IS 500 F SPORT Performance world premiere, Lexus has unveiled the 2022 IS 500 F SPORT Performance Launch Edition. Only 500 serialized vehicles will be produced, and it will be sold exclusively in North America.

Barrett-Jackson to auction Mercedes G63 AMG 6x6 with no reserve

(March 20, 2021) MIAMI — The nation's premier customization professionals, South Florida Jeeps (So Flo Jeeps) has created a one-of-a kind, true six wheel drive Mercedes G63 AMG truck that will be available for bid. Both an everyday driver and an off-road legend, this is a special vehicle that retails for well over $1 million and rarely is even listed for sale.

Ford introduces all-new and faster 2021 F-150 Police Responder

(March 20, 2021) DEARBORN, Mich. —  Ford has unveiled the all-new 2021 F-150 Police Responder, America’s only purpose-built, pursuit-rated pickup truck. Part of America’s best-selling police vehicle lineup, the all-new Ford F-150 Police Responder features increased capability, including an improved 120 mph top speed, automatic four-wheel-drive mode with torque-on-demand transfer case to help patrolling officers transition from busy urban streets to dusty country roads.

Georgetown Toyota plant celebrates 13 millionth vehicle

(March 19, 2021) GEORGETOWN, Ky. — A very special RAV4 Hybrid rolled off the line at Toyota’s largest plant worldwide in Georgetown, Ky., earlier this month. What is so unique about it? Its striking exterior finish or its finely tuned hybrid powertrain capable of thrilling performance and efficiency? Yes! But the bestselling SUV also marked the 13th millionth vehicle assembled at Toyota Motor Manufacturing Kentucky (TMMK) since production started in 1988.

Subaru Share the Love event reaches $26.2 million in charitable donations

(March 19, 2021) Subaru of America has announced its donation of more than $20.6 million to national and local charities resulting from the 2020 Subaru Share the Love Event. When combined with participating Subaru retailer donations, the total donation climbed to $26.2 million in 2020. More than $200 million has been donated to charities throughout the last 13 years of the campaign.

Parnelli Jones’ famed 'Big Oly' Ford Bronco Baja Racer to be auctioned

(March 19, 2021) WALWORTH, Wis. — The most recognizable Ford Bronco in the world and the first “super car” of off-road racing—piloted by one of the most diverse and successful drivers in motorsports history — will be offered for sale to the public for the very first time this May. The famed 1969 Ford Bronco Baja 1000 Racer known as “Big Oly” — still owned by its even more famous pilot Parnelli Jones — is slated to cross the Mecum auction block at the company’s 34th annual Original Spring Classic auction May 14-22 at the Indiana State Fairgrounds in Indianapolis.

Hyundai reveals additional design details of Staria MPV

(March 19, 2021) SEOUL — Hyundai Motor Company has unveiled additional design features of its new multi-purpose vehicle (MPV) lineup, Staria, ahead of its digital world premiere slated for the first half of 2021. Designed for both families and businesses, Staria provides next-level mobility solutions that make time in transit more accommodating, productive and worthwhile. Moreover, Staria provides a preview of the space innovation that will be available through Purpose Built Vehicles (PBVs) in the future mobility era.

Dodge extends Gold Rush paint color to performance Charger models

(March 18, 2021) AUBURN HILLS, Mich. —  Dodge//SRT is delivering a pot o’ gold to its muscle car enthusiasts just in time for St. Patrick’s Day in the form of Gold Rush — now available on select Charger models. The golden exterior color, first introduced on the Challenger 50th Anniversary Limited Edition, is now available on the Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat and SRT Hellcat Redeye models.

Parkopedia announces production version of indoor mapping services

(March 18, 2021) LONDON — Parkopedia has announced the launch of the production version of its indoor mapping technology for in-vehicle navigation use. Indoor maps are based on high-definition 3D models of indoor parking facilities, where GPS signal is typically restricted. Indoor parking facilities currently present many challenges for drivers. These include navigation system blackouts, finding a vehicle within large parking facilities, and locating vital services such as EV charging stations, a key area of focus for car manufacturers in their pursuit of delivering premium driver experiences for new EV owners.