Inside the Industry

Hyundai releases teaser sketch of segment-shattering Santa Cruz 

(April 1, 2021) FOUNTAIN VALLEY, Calif. — Hyundai has released the first teaser sketch of its highly anticipated Santa Cruz Sport Adventure Vehicle. The 2022 Santa Cruz will break new ground within the SUV, truck and crossover segments by offering a new category of vehicle unlike anything else in the U.S. market.

Mercedes-AMG defines the future of electrified driving performance

(April 1, 2021) With future drivetrain electrification, Mercedes-AMG combines superior performance and impressive driving dynamics with maximum efficiency. The development of future drive concepts will continue to benefit from the valuable experience gained from close cooperation with the Formula 1 experts at Mercedes-AMG High Performance Powertrains (HPP) and the Mercedes-AMG Petronas F1 Team. The cooperation between the three performance specialists will intensify even further in 2021, reflected, among other things, in the bundling of motorsport activities.

Genesis X Concept EV-based GT is unveiled

(April 1, 2021) LOS ANGELES — Genesis has introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car. A world-premiere video captured the concept car’s debut, which took place on March 26 on a private rooftop in Los Angeles.  The Genesis X Concept is the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts, and epitomizes its new take on sustainable luxury car design.

Kia EV6 redefines electric mobility with inspiring design, exciting performance

(March 31, 2021) SEOUL — The new Kia EV6 brings long-range, zero-emissions power, 800V ultra-fast charging and distinctive styling to the crossover SUV market. The EV6 is Kia’s first car to be based on the company’s dedicated new platform for battery electric vehicles (BEVs). The EV6 is the first dedicated BEV produced by Kia using the all-new Electric-Global Modular Platform (E-GMP), and forms the first part of Kia’s transition to the new era of electrification under the new brand slogan, "Movement that inspires."

2020-21 GMC Savana and Chevy Express recalled for fire risk

(March 31, 2021) WASHINGTON — The U.S. Department of Transportation (NHTSA) urged owners of 2020 and 2021 GMC Savana and Chevrolet Express to park their vehicles outside and away from homes, structures, and other flammable materials such as vegetation, until their vehicles have been repaired, due to a new recall for the risk of fire.

Subaru debuts new 2022 Outback Wilderness — Most capable Outback ever

(March 31, 2021) Subaru of America has introduced the most rugged and capable Outback in the auto manufacturer’s history: the new 2022 Subaru Outback Wilderness. With a standard 2.4-liter turbocharged Subaru Boxer engine, advanced dual function X-MODE, elevated 9.5-inch ground clearance, standard front skid plate, all-terrain tires, upgraded suspension and Subaru’s Symmetrical All-wheel drive, the Outback Wilderness is ready for adventure.

BMW Group steps up sustainable sourcing of lithium for battery cell production

(March 31, 2021) MUNICH, Germany  — The BMW Group will be accelerating its expansion of e-mobility in the coming years. By 2030, at least half the company’s global sales are expected to come from fully-electric vehicles. This will also increase the need for lithium, an important raw material for production of battery cells. For this reason, the company will source lithium from a second leading supplier, U.S.-based Livent. The value of the multi-year contract will total around 285 million euros. Livent will supply the lithium directly to the BMW Group’s battery cell manufacturers from 2022 on.

New usage-based insurance, driving score help Hyundai drivers save money

(March 30, 2021) FOUNTAIN VALLEY, Calif. — Hyundai Motor America has introduced the Usage Based Insurance (UBI) program and Driving Score to promote safe and efficient driving habits and potentially save owners hundreds of dollars on their auto insurance. Through leading global data analytic provider, Verisk, Hyundai drivers are now able to share their driving behavior habits with insurers to potentially receive discounts and lower insurance premiums, which is especially important to younger shoppers looking at models such as the all-new Hyundai Elantra and Tucson. UBI and the Driving Score are now live on

Acura chronicles the road leading to the all-new 2022 MDX

(March 30, 2021) Acura has introduced “Origin Story,” a new video highlighting Acura’s performance heritage as inspiration to the development of the all-new Acura flagship, the 2022 MDX 3-row SUV. “Origin Story” is debuting across the brand’s social channels as the next phase of Acura’s 2022 MDX launch campaign and as Acura marks its 35th anniversary.

Volkswagen begins advertising campaign for its new ID.4 EV

(March 30, 2021) HERNDON, Va.  — To celebrate the launch of the all-new ID.4  Volkswagen has debuted the first in a series of short films aimed at catalyzing the mass adoption of electric vehicles. Under the recurring message of “Before it can change the world, it has to change yours,” the spots speak to the versatility of the ID.4 and how EV adoption can change so much, starting at the individual level.