
By Christopher A. Sawyer
The Virtual Driver
When Lexus first burst upon the scene in late 1989, it was a revelation if not a revolution. Toyota, which had no upscale brand to which it could send customers once they outgrew its mainstream offerings, was taking on the overpriced Germans, BMW and Mercedes. Audi, at the time, was in the midst of the 60 Minutes-hyped unintended acceleration nonsense, and was not a player.