Inside the Industry

Once Upon a Car — The fall and resurrection of Detroit's Big Three

A Book Review
By Al Vinikour

MotorwayAmerica.com

The old adage that “Truth is stranger than fiction” has never been more appropriately proven than through the pages of Bill Vlasic’s new book Once Upon A Car. If Tom Clancy or Lee Child were to write a non-fiction thriller they would still not measure up to Vlasic’s skills.

More luxury heaped onto Ram Laramie Longhorn

(February 4, 2012) Can you really ever have too much of a good thing? Well, candy, maybe … or seconds on mashed potatoes. The Ram brand, on the other hand, says “no way” with another heaping helping of top-of-the-line luxury added to the lineup.

Joining the popular Ram Laramie Longhorn in setting a new standard for pickup truck capability and elegance — the 2012 Ram Laramie Limited makes its debut at the Chicago Auto Show on Feb. 8, with an approach to life that’s more refined luxury, compared to Longhorn’s southwestern theme.

Mercedes to introduce new small delivery van in Europe

(February 4, 2012) The small delivery van market in the U.S. is still a niche segment currently dominated by the Ford Transit Connect. It's big business in Europe where around 700,000 units are sold annually. So it stands to reason that luxury car maker Mercedes-Benz would seek a slice of the pie.

Nissan official upbeat over automaker's outlook for 2012

(February 3, 2012) In a year that begins the launch of 20 new products in 24 months in the U.S. market, Brian Carolin, Nissan North America’s senior vice president for sales and marketing, spoke with the Media Center about January results. Carolin’s team produced a 10.4 percent increase over last January sales; leading the effort were the Nissan Versa, Altima, Rogue and Frontier.

Chevy Silverado survives end of world in Super Bowl ad (watch video)

(February 3, 2012) DETROIT — The Chevrolet Silverado, the longest-lasting, most-dependable full-size pickup on the road, shows off how reliable it really is in a 60-second ad that will air during the first quarter of Super Bowl XLVI on Sunday.

Ferrari Formula One drivers each get red Jeep Grand Cherokee SRT8

(February 3, 2012) MARANELLO, Italy — Two specially prepared models of the new 2012 Jeep Grand Cherokee SRT8 — the most powerful Jeep vehicle ever — were delivered yesterday to Scuderia Ferrari Formula One drivers Fernando Alonso and Felipe Massa at the Fiorano circuit in Maranello, Italy.

Special edition Mazda MX-5 Miata to be shown in Chicago

(February 3, 2012) IRVINE, Calif.  — Mazda will unveil its 2012 MX-5 Miata Special Edition at the upcoming 2012 Chicago Auto Show.  The limited-run model features a black-only Power Retractable Hard Top — the first time a non-body-colored hard top is available in North America — as well as other exclusivities such as two new exterior colors, new 17-inch black gunmetal alloy wheels, black exterior accents, black heated leather seats and piano black interior finishes.

Majority of big-market dealers commit to facility upgrades, Lincoln says

(February 3, 2012) DEARBORN, Mich. — More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, creating a new sales and service experience for future Lincoln owners.

"We have shared our plans about future Lincoln products, the brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us," said Ken Czubay, vice president of U.S. Marketing, Sales and Service.

Kia 'Drives the Dream' with Optima Super Bowl ad (watch video)

(February 2, 2012) IRVINE, Calif. — Dreams have been a topic of speculation and interest throughout history, and Kia is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI on Sunday.

Soul-based Track'ster concept to be revealed in Chicago by Kia

(February 2, 2012) Kia today unveiled its latest concept based on the Soul city car called the Track'ster. It will be shown at the Chicago auto show, which opens next week.

Powerful, dynamic and aggressive, Kia’s new concept car displays yet again the distinctive design direction that the South Korean manufacturer is taking. Track’ster is intended to be the ultimate sporting representation of Kia’s Soul B- segment SUV.