Inside the Industry

Ram Truck kicks off Ram Ag Season with 'Done Right' spot

(August 21, 2019) AUBURN HILLS, Mich. — As the truck that is “Built to Serve,” Ram's dedication to help serve and support farm families across the nation continues to grow. Ram kicks off the second annual “Ram Ag Season” with a new spot “Done Right," which celebrates the selfless commitment to hard work that our nation’s farmers make each and every single day.

Mullin Automotive Museum's 1937 Delahaye wins at Pebble Beach

(August 21, 2019) OXNARD, Calif. — The Mullin Automotive Museum located in Oxnard has announced that one of its vehicles has won a coveted “Best in Class” award at the Pebble Beach Concours d’Elegance during the Monterey Car Week in Monterey, Calif., on Aug. 18. The Mullin’s 1937 Delahaye Type 145 Chapron Coupe received the highest award in the “European Classic Closed” class, from a field of competitors around the globe.

Audi launches 'Always Audi' program offering seven free rental days

(August 20, 2019) HERNDON, Va. — Audi of America has announced a new customer program, "Always Audi." Customers who purchase or lease a 2019 or newer Audi will receive seven rental days, which can be used individually, with Silvercar by Audi, the all-Audi, no-hassle car rental service available in 26 Silvercar locations nationwide, at no additional cost.

Electrify America unveils marketing campaign for EV ownership

(August 20, 2019) RESTON, Va. —  Electrify America, a leader in fast-charging for electric vehicles (EV), has launched its newest brand-neutral marketing campaign titled “Normal Now.” The multifaceted digital campaign will kick off nationwide with a new informational website — www.NormalNow.com — as well as online videos, streaming TV ads, digital banner ads, social media ads, paid search, and streaming audio and podcast. 

Lotus Evija electric hypercar makes public debut in Monterey

(August 20, 2019) MONTEREY, Calif. — The all-new Lotus Evija hypercar has made its public debut at Monterey Car Week, which drew to a close at the Pebble Beach Concours d’Elegance on Sunday.

Evija received plaudits from across the automotive world at Car Week, from the likes of high profile collector Jay Leno, social media star Supercar Blondie and the Petersen Automotive Museum Checkered Flag 200, gaining many new fans, friends and customers along the way.

Lamborghini shows new roadster at Monterey Car Week

(August 19, 2019) — Lamborghini showed the Aventador SVJ 63 Roadster, a limited edition of the iconic V12 super sports car, at Monterey Car Week this weekend. Creating a new expression of exclusivity following the SVJ 63 coupé, the SVJ Roadster will be produced in just 63 numbered units, commemorating the company’s founding year of 1963.
 
Alongside the SVJ 63 Roadster, Lamborghini paid tribute to its endurance motorsport victories with the unveiling of the Huracán EVO GT Celebration.

Mini provides initial look at two new models at Monterey Car Week

(August 19, 2019) PEBBLE BEACH, Calif. — At the Monterey Car Week 2019 and the Pebble Beach Concours d’Elegance, Mini celebrated the brand’s 60th birthday with a review of its history and an outlook on the future. Mini presented a series of historically important vehicles and provided an initial look at two fascinating new models: the brand’s most powerful series vehicle ever produced and the first all-electric powered Mini.

FX2 package gives Ford Ranger off-road style in two-wheel drive trucks

(August 19, 2019) DEARBORN, Mich. — Ford is introducing the new Ranger FX2 Package as another choice for customers who want off-road styling and capability in a two-wheel-drive offering. “FX2 expands Ranger’s options for customers who want tough, off-road style with the functionality of a locking differential but don’t need four-wheel drive,” said Brian Bell, Ford Ranger marketing manager.

New 2020 Ram 1500 EcoDiesel to start at $38,585

(August 19, 2019) AUBURN HILLS, Mich. — Ram Truck has announced pricing for the 2020 Ram 1500 powered by the new 3.0-liter V-6 EcoDiesel engine with a starting price of $38,585 including the $1,695 destination charge. The EcoDiesel is a $4,995 option, or $3,000 premium over the 5.7-liter HEMI V-8 eTorque ($3,300 on Tradesman, Big Horn/Lone Star, Rebel and Laramie base models).

Bugatti Centodieci — Echoing historic super sportscar EB110

(August 18, 2019) MOLSHEIM, France — Exceptional design and vast power have been the hallmark features of Bugatti vehicles for around 110 years. The French manufacturer of hyper sports cars now consistently pursues this path further with the new special-edition Centodieci. In addition, Bugatti is echoing its recent history with an exclusive and extraordinary small series.