Inside the Industry

Ford kicks off 'Built Ford Proud' campaign as new vehicles head to dealers

(October 22, 2018) LAS VEGAS — Ford this past weekend kicked off its new “Built Ford Proud” advertising campaign highlighting the innovation and manufacturing might of the company ahead of an onslaught of all-new vehicles coming in 2019.

Ford, working with advertising agency Wieden + Kennedy, created a multi-channel campaign highlighting the company’s legacy of award-winning cars, trucks and utilities, advanced technology and ambitions to lead in "a future of smart vehicles for a smart world."

Celebrating the life and 'death' of VW's iconic 3-door hot hatch GTI

(October 21, 2018) The now-departed, 3-door Volkswagen GTI is being honored with a Dia de los Muertos graphic. Following the Day of the Dead tradition, the team at created this infographic to memorialize VW’s original hot hatch. Although the team has illustrated the U.S. versions of the 3-door MkII through the MkVII at altars, they maintain their support for the 5-door GTI models that have now become the norm.

“Since the GTI hasn’t actually died, we don’t really have anything to be sad about,” says Rocco DeMas, director at

BMW Motorrad USA launches e-commerce site for parts, accessories

(October 19, 2018) WOODCLIFF LAKE, N.J. — BMW Motorrad USA has introduced, an online platform that enhances the shopping experience for BMW motorcycle parts, accessories, and gear. The new e-commerce site gives shoppers easy access to a full and up-to-date range of BMW Motorrad parts, accessories, apparel, product information, fitment, images, videos and pricing with just a few clicks on their desktop or mobile devices.

Electrify America expanding EV charging network

(October 19, 2018) RESTON, Va. — Future Electrify America charging customers will benefit from agreements announced this week that will allow them to charge their electric vehicles at non-Electrify America charging stations.

The company has reached network interoperability agreements with EV Connect, Greenlots and SemaConnect. The deal will increase the range confidence of EV drivers, and will feature an interconnected network of approximately 12,500 chargers, located at shopping centers, gas stations, convenience stores, workplaces, and multi-family dwellings, as of June 30, 2019.

2019 Ram 1500 named Truck of Texas

(October 19, 2018) BEE CAVE, Texas — After two days of evaluations, journalist members of the Texas Auto Writers Association (TAWA) selected the 2019 Ram 1500 as Truck of Texas.

The award was presented Oct. 16 at the culmination of the Texas Truck Rodeo, presented by the Steel Market Development Institute (SMDI), in which 69 journalists drove 57 vehicles and voted on winners across a range of consumer categories.

Ford raising number of GT supercars it will build to 1,350 up from 1,000

(October 19, 2018) DEARBORN, Mich. — Ford is increasing Ford GT production to 1,350 vehicles after more than 6,500 applicants raced to sign up for the original 1,000 cars allotted in 2016 — even before the car recaptured LeMans glory later that year.

“The response to our Ford GT has been unprecedented, with initial demand outstripping supply by more than six-to-one,” said Hermann Salenbauch, Ford Performance director.

BMW launches first-ever 7-passenger X7 Sports Activity Vehicle

(October 18, 2018) BMW has launched the first-ever BMW X7, the pinnacle of BMW’s X Sport Activity Vehicle lineup. The BMW X7 builds on the class leading comfort, handling, safety and technology of all the previous BMW X Sport Activity Vehicle model lines that have been produced at Plant Spartanburg since 1999.

Toyota 4Runner gets updates for 2019 model year

(October 18, 2018) Since its introduction in 1984, the Toyota 4Runner has built a reputation as the do-anything adventure vehicle. In those 35 years, 4Runner has evolved to offer more creature comforts, safety and tech, but the reason it is still beloved has less to do with changes and more to do with what hasn’t – namely never losing its core DNA as a body-on-frame SUV up for anything.

1,000 horsepower Yenko Camaro now available from Chevy dealers

(October 18, 2018) TOMS RIVER, N.J. — Specialty Vehicle Engineering, Inc.has announced the availability of its all-new, outrageously fast,2019 YENKO/SC Stage II Camaro, powered by a custom built1,000 horsepower 416 C.I.D. (6.8L) supercharged LT-1-based engine that develops 875 pound-feet of torque.

New Chevrolet crate engines showcased in vintage concepts

(October 17, 2018) DETROIT — Chevrolet Performance’s newest crate engines go on display at the SEMA Show, Oct. 30-Nov. 2, in a trio of vintage vehicles that showcase the installation possibilities for builders. “Chevrolet Performance’s expanding crate engine lineup offers something for every enthusiast and his or her dream project,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports.