Inside the Industry

Honda donates portable generators in 7 States to help power vaccination sites

(March 24, 2021) ALPHARETTA, Ga. — Honda is donating its EG2800i portable electrical generators to state and county health departments to provide on-site power to vaccination clinics in Alabama, California, Georgia, Indiana, Ohio, North Carolina, and South Carolina, where Honda has major operations. The portable generators will provide reliable power for lighting and computer usage, as well as refrigerators and freezers critical for maintaining COVID-19 vaccines within manufacturer-recommended temperature ranges.

Lamborghini Urus sets high-speed record on the ice of Lake Baikal

(March 24, 2021) Automobili Lamborghini took part for the first time in the Days of Speed on the ice of Lake Baikal, Russia, with the Lamborghini Urus Super SUV powering through extreme challenge to set the 1,000-meter record, at 70.68 mph average speed from a standing start.  

The most dynamic Bentley road car in history — 2022 Continental GT Speed

(March 24, 2021) CREWE, England — Bentley Motors today releases details of the new Continental GT Speed – the most dynamic road car in Bentley’s 101 year history and ultimate performance-focused interpretation of the world’s benchmark luxury Grand Tourer. Designed, engineered, developed and handcrafted in Bentley’s carbon neutral luxury automotive factory, this new third-generation model builds on a long tradition of Speed variants.

Powering the Nation — Hydrogen fuel cell tech on Discovery, Motortrend TV

(March 23, 2021) NEW YORK  — The story of how hydrogen fuel cell technology is powering the nation, “Powering the Nation – Hydrogen Fuel Cells – the Clean Transportation Alternative,” will have its first airing simulcast Friday, March 26, at 7 p.m. EDT on Science Channel and MotorTrend TV. The program will also air Saturday, March 27 at 8 a.m. EDT on Discovery.

Dodge announces new security feature for Charger and Challenger muscle cars

(March 23, 2021) AUBURN HILLS, Mich. — Dodge has announced an automotive software upgrade designed to further thwart theft of Charger and Challenger models equipped with 392-cu.-in. HEMI V-8 or supercharged 6.2-liter HEMI V-8 engines. Using the Dodge owner’s four-digit security code, the enhanced deterrence feature limits the vehicle’s engine speed to idle (675 rpm) and helps prevent auto theft.

Jeep reveals concept vehicles for the 2021 Easter Jeep Safari

(March 23, 2021) AUBURN HILLS, Mich. — Electrified power and the electrifying performance of today’s internal combustion engines combine with off-road capability and fun-to-drive freedom to take center stage during this year’s Easter Jeep Safari. The Jeep brand and Jeep Performance Parts (JPP) teams again join forces to create a lineup of custom-built concept vehicles to conquer the iconic trails in Moab, Utah.

World’s oldest Aston Martin coming to Concours of Elegance

(March 22, 2021) LONDON — The Concours of Elegance, presented by A. Lange & Söhne, will host the oldest surviving Aston Martin during its 2021 event at Hampton Court Palace in September. Aston Martin ‘A3’ was the third car ever built by Lionel Martin and Robert Bamford in 1921, and was extensively driven by the founders. This year, it celebrates its centenary.

Ford again leads automakers in U.S. assembly, vehicle sales

(March 22, 2021) DEARBORN, Mich. — Ford is again the top automaker in America in terms of production, vehicle sales of U.S. made cars, trucks and SUVs and employment of hourly autoworkers, according to IHS Markit data. More than 82 percent of Ford vehicles sold in the U.S. in 2020 were assembled in the U.S. – up from 75 percent in 2019 and more vehicles than any other automaker, even factoring in industry and production disruptions caused by the COVID-19 pandemic.

Ram Truck Brand launches advertising campaign with Chris Stapleton

(March 22, 2021) AUBURN HILLS, Mich. — The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels Facebook, Instagram and Twitter.

Porsche Taycan — Two cars, two friends, one charge, and one epic drive

(March 22, 2021) Friends and Porsche enthusiasts, Keanu Reeves and Alex Winter embark on an epic road trip in Southern California that features a test of nerve, skill and — most profoundly — the new Porsche Taycan Turbo electric sports car. A series of challenges ensue that test both friends to their limits, each on closed roads.