Inside the Industry

Audi launches national ad campaign challenging 'misconveptions' of EVs

(April 9, 2019) HERNDON, Va. — Audi has launched a nationwide advertising campaign aimed at addressing and debunking some of the long-held myths and misconceptions about electric vehicles.

The campaign is anchored by a 60-second national television spot called “Not For You,” which cleverly calls out a variety of perceived consumer barriers to electric vehicle adoption — such as range, charging infrastructure, and vehicle performance — to underscore that the Audi e-tron lets consumers go electric without compromise.

Jeep, Mopar debut six concepts for 53rd Moab Easter Jeep Safari

(April 9, 2019) AUBURN HILLS, Mich. — The Jeep Gladiator will reign supreme at this year’s Easter Jeep Safari as the Jeep and Mopar brands have once again joined forces to create six new, custom-built concept vehicles for the annual event that takes place in Moab, Utah, April 13-21. For the 53rd year, thousands of off-road enthusiasts will head to Moab for the annual Jeep event to participate in a week of technical off-roading on some of the most challenging and scenic terrain in the country.

Record Aston-Martin turnout for Beaulieu's first Simply rally

(April 8, 2019) LONDON — A record total of 410 Aston Martins made Simply Aston Martin the best yet, featuring a DB7 25th anniversary timeline to get Beaulieu’s events season off to a stylish start. Beaulieu is home of the British National Motor Museum about 90 miles south of London.

With a 32% increase over 2018’s turnout of 311 cars, Sunday's rally showcased some of the most glamorous cars on the road — as Aston Martins of every age drove into the grounds of the National Motor Museum for 2019’s first Simply event.

Limited-run 2020 Jeep Gladiator Launch Edition sells out in one day

(April 8, 2019) Auburn Hills, Mich. — A limited-run version of the Jeep brand’s return to the pickup truck market — the 2020 Jeep Gladiator Launch Edition — has sold out in one day. The unique Jeep Gladiator Launch Edition was offered for pre-order to the general public on Jeep 4x4 Day, April 4. The pre-order process, including selecting a Jeep Gladiator Launch Edition and connecting with a dealer, allowed buyers to start the ordering process online through a dedicated Jeep Gladiator Concierge.

Infiniti kicks off Final Four with special game, $1 million donation

(April 6, 2019) MINNEAPOLIS — On Friday, two teams of cancer fighters — the Hardwood Heroes — kicked off the Final Four by going head-to-head at the U.S. Bank Stadium to raise awareness and funds in the fight against cancer. This game returns for a fourth year as a part of Infiniti's long-standing partnership with Coaches vs. Cancer, NCAA and NABC.

Barett-Jackson sells out docket for Palm Beach auction

(April 6, 2019) PALM BEACH, Fla. — Following its record-breaking 2019 Scottsdale Auction, Barrett-Jackson, has announced that it has sold out its docket for the 17th annual Palm Beach Auction April 11-13 at the South Florida Fairgrounds. Setting a new record as the company’s largest 3-day Palm Beach Auction to date, Barrett-Jackson has consigned over 600 vehicles, which cross the block ‒ nearly all at No Reserve.

Mazda6 demonstrates Mazda's commitment to safety

(April 5, 2019) IRVINE, Calif. — Mazda vehicles are designed with the driver in mind and having an active approach to safety can help build upon a premium driving experience with even more peace of mind. Confident driving is better driving, and the updates to the 2019 Mazda6 demonstrate Mazda’s commitment to providing its customers with advanced safety technologies.

In the previous model year, the two top-tier trims, Signature and Grand Touring Reserve, allowed customers to enjoy another level of sophistication with plenty of premium features for the midsize sedan.

Karma's new luxury electric vehicle to use BMW 3-cylinder engine

(April 5, 2019) IRVINE, Calif. — Southern California-based automaker Karma Automotive’s new 2020 Revero luxury electric vehicle will use a BMW TwinPower Turbo three-cylinder in-line engine supplied by BMW AG to power an on-board electric generator and enhance overall vehicle performance.

Lexus puts more performance into 2020 RC F and RC F Track Edition

(April 5, 2019) PLANO, Texas — For the 2020 model year, the Lexus RC F coupe is lighter, more capable and more eye catching than ever before. A wide range of enhancements expands its performance envelope while updates to the overall design further refine the appearance of the broad-shouldered coupe. New to the lineup for 2020, the Lexus RC F Track Edition is a limited production model for hardcore enthusiasts.

Infiniti to reveal Q5 Inspiration electric car at Shanghai auto show

(April 4, 2019) HONG KONG  —  Infiniti will reveal a new sports sedan concept, based on an all-new flexible architecture developed specifically to accommodate electrified powertrains, at Auto Shanghai 2019. The concept offers a new perspective on the sports sedan format for the coming era of electrification and previews a forthcoming Infiniti production model.