Inside the Industry

Genesis announces expansion of electric vehicle sales in U.S.

(March 17, 2023) FOUNTAIN VALLEY, Calif. —  Genesis Motor America has announced an expansion of electric vehicle sales in the United States. The brand’s EV lineup is now available at select retailers in 15 states. This is another significant step as Genesis moves closer to its commitment for a more sustainable future, with the brand committing to delivering an all-electric lineup by 2030.

Mazda begins exports of U.S.-assembled CX-50 to Mexico

(March 17, 2023) WASHINGTON — Mazda North American Operations (MNAO), announced it has begun to export its U.S.-assembled CX-50 crossover to Mexico. The CX-50 is assembled at Mazda Toyota Manufacturing (MTM) in Huntsville, Ala. Mazda and Toyota invested $2.3 billion for the joint venture plant, which will have the capacity to assemble up to 300,000 vehicles and employ up to 4,000 team members. 

Cadillac launches year-long celebration of V-Series performance

(March 16, 2023) Cadillac has planned a year-long celebration of its V-Series performance sub-brand, which celebrates its 20th anniversary in 2024 with this year’s SuperSebring endurance races that includes a return to the 24 Hours of Le Mans for Cadillac Racing.

BMW shows head-up display across the entire width of the windshield 

(March 16, 2023) MUNICH, Germany  — The new BMW head-up display is called BMW Panoramic Vision and goes into production with the first NEUE KLASSE models. Oliver Zipse, chairman of the Board of Management of BMW AG, confirmed this during his speech at the 2023 annual conference this week.

Kia EV9 revealed — Groundbreaking EV with progressive, bold design

(March 16, 2023) SEOUL — Kia Corporation has revealed full images of the exterior and interior design of the Kia EV9, its first three-row electric flagship SUV, which encapsulates bold styling and sophisticated elegance inside and out. The Kia EV9 represents a pivotal step forward in the company's journey towards becoming a sustainable mobility solutions provider.

Honda announces next steps in preparation for U.S. EV production

(March 15, 2023) Honda has announced key next steps in the establishment of its EV Hub in Ohio that will lead the company’s journey to an electrified future in North America. In October, Honda announced that it would invest $700 million to retool several of its existing auto and powertrain plants to establish the new EV Hub in Ohio, to prepare for the production of battery electric vehicles in 2026. The Marysville Auto Plant (MAP), where Honda began auto production in America in 1982, will be Honda’s first auto plant in the U.S. to transition to making EVs.

Mercedes-Benz introduces all-new 2024 GLC Coupe

(March 15, 2023) The all-new 2024 Mercedes-Benz GLC Coupe will arrive in U.S. dealerships later in 2023 with "stylish design and dynamic driving performance." The new GLC Coupe comes into its own as the sporty sibling of the GLC SUV, rounding off the best-selling Mercedes-Benz model range. The first impression, before the GLC Coupe even starts, embodies elegance, dynamism and off-road adventure.

New Genesis GV70 marketing campaign inspires to 'Keep Beginning'

(March 15, 2023) FOUNTAIN VALLEY, Calif. — Genesis has announced its new advertising campaign entitled “Keep Beginning” to introduce its first-ever Electrified GV70 to a new generation of consumers. Genesis means “the beginning,” and the start of anything new is the most exciting time. It’s full of anticipation, optimism, excitement, nervousness, mystery, and seemingly limitless possibility. These sentiments are harnessed in the Genesis DNA.

Acura reveals TLX Type S PMC Edition in menacing Gotham Gray

(March 15, 2023)  TORRANCE, Calif. — Acura is creating 50 hand-assembled TLX Type S PMC Editions finished in Gotham Gray matte paint, the signature color of the performance brand’s NSX Type S supercar. The unique paint utilizes a clear matte metallic finish to give the TLX Type S an even more sinister appearance. 

BMW Motorrad presents the R 18 B HEAVY DUTY customization by Kodlin

(March 14, 2023) Anyone who talks about the U.S. customizing scene mentions Fred Kodlin almost in the same breath. For more than 40 years, he has dedicated himself to customizing motorbikes, from radically modified creations to sophisticated new designs. Since the 1990s he has been incredibly successful with his custom bikes and was able to win various important Daytona shows regularly. He was the very first non-U.S. citizen to be inducted into the Sturgis Hall of Fame.