Inside the Industry

More than 40,000 people take part in Volvo's 'longest drive' contest

(February 8, 2019) ROCKLEIGH, N.J. — Football’s biggest night Sunday wasn’t enough distraction to stop over 40,000 people from taking part in The Longest Drive — a virtual Volvo test drive on eligible mobile devices. The longest drives were 9 hours, 47 minutes and 42 seconds; 7 hours, 46 minutes and 25 seconds; and 7 hours, 37 minutes and 51 seconds.

These three contestants kept their eyes on the all-new Volvo S60 the longest during the game, ultimately winning a Care by Volvo subscription.

Iconic Harley-Davidson F-150 pickup roars back into showrooms

(February 8, 2019) CHICAGO — Executives with Harley-Davidson and Tuscany Motor Co. have introduced the 2019 Harley-Davidson Ford F-150 pickup truck at the Chicago Auto Show. A concept of the Harley-Davidson branded truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee.

Strong reaction to the truck led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company’s exhibit, from Feb. 9-18.

Mazda shows off Racing Orange in 30th anniversary edition MX-5

(February 8, 2019) Mazda held the global unveiling of the Mazda MX-5 Miata 30th Anniversary Edition at the Chicago Auto Show, which runs through Feb. 18. After 30 years and with more than 1 million examples sold, Mazda feels that the MX-5 is no longer its own creation. It belongs to the fans around the world who have supported the development of the model.

To express its gratitude, and its high hopes for the future of the MX-5, the company developed Racing Orange, an exclusive body color that evokes the breaking dawn of an exciting new day.

Ford invests $1 billion in Chicago plants; 500 jobs will be created

(February 8, 2019) CHICAGO — Ford is investing $1 billion in Chicago Assembly and Stamping Plants and adding 500 new jobs as it prepares to launch three highly anticipated new SUVs that go on sale later this year. The transformation at the plant, which will begin in March, will expand capacity for the production of the all-new Ford Explorer — including the Explorer ST and Explorer Hybrid — the all-new Police Interceptor Utility and the all-new Lincoln Aviator.

Ford innovation makes 2020 Explorer interior quietest yet

(February 7, 2019) DEARBORN, Mich. — The all-new Ford Explorer — America’s all-time best-selling SUV — is designed to provide its quietest interior ever, thanks to a first-for-Ford breakthrough that helps keep noise out and delivers a more comfortable ride for passengers.

“We’ve spent a lot of time learning about what our Explorer customers want and love in their SUV, and near the top of the list is a comfortable vehicle they can enjoy with their loved ones,” said Craig Patterson, Ford SUV marketing manager.

Acura marks 30 years since debut of iconic NSX supercar

(February 7, 2019) Acura this week marks 30 years since the shot heard 'round the automotive world — the 1989 global debut of the first-generation Acura NSX. The first mid-engined exotic without European pedigree, NSX was a low slung, super light, high-revving machine sporting the world's first all-aluminum monocoque, titanium connecting rods, a VTEC valvetrain and levels of quality and daily driving comfort unheard of in sports cars of the time.

Jeep brand's 'More Than Just Words' commercial gets 106 million views

(February 6, 2019) AUBURN HILLS, Mich. — FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. One of the commercials, the Jeep brand's “More Than Just Words” has smashed the company’s record for most online views, with over 106 million, more than the audience size for the Super Bowl broadcast.

Aston Martin to reveal Lagonda All-Terrain Concept in Geneva

(February 6, 2019) GAYDON, England — Aston Martin will debut the Lagonda All-Terrain Concept at the 89th Geneva International Motor Show . Following the successful relaunch of Lagonda as the world’s first luxury zero emission brand and the surprise debut of the Lagonda Vision Concept at last year’s Geneva Show, 2019 sees the reveal of Lagonda’s All-Terrain Concept.

Chevrolet debuts 2020 Silverado HD; 35,000-pound towing capacity

(February 6, 2019) FLINT, Mich. — Chevrolet on Tuesday debuted the full lineup of its all-new 2020 Silverado HD — the strongest, most capable Silverado HD ever. Max towing capability increases an enormous 52 percent to an available 35,500 pounds. It is also the third all-new Silverado in just 18 months, each designed for different customers.

BMW's newest electric SUV undergoing winter trials in Sweden

(February 5, 2019) MUNICH, Germany —  The future of driving pleasure is approaching fast and the all-electric BMW iNEXT takes the next hurdle of its path to serial production maturity. The winter test center of the BMW Group in Arjeplog, Sweden, is the setting for the current complete vehicle tests, which serve to optimize, examine and harmonize all drive, chassis and suspension components under extreme climate and road conditions.