Inside the Industry

Polestar, StoreDot charge Polestar 5 prototype from 10-80% in 10 minutes



(April 30, 2024) GOTHENBURG, Sweden — Polestar and fast-charging battery pioneer StoreDot have successfully demonstrated the implementation of StoreDot’s Extreme Fast Charging (XFC) technology in a car for the first time, charging a Polestar 5 prototype from 10-80% in just 10 minutes. The fully drivable verification prototype saw a consistent charge rate starting at 310 kW and rising to a peak in excess of 370 kW at the end of charging.  

Bugatti Type 35 — Perfection through evolution



Launched a century ago, the Type 35
stunned rivals with its superior design


(April 30, 2024) Ettore Bugatti was a man who did not fear setting himself a hard task. It was not just Bugatti’s exceptional design skills, but also his vision and bravery to defy conventional engineering principles of the time that delivered the Bugatti Type 35 — a car significantly ahead of its rivals in so many areas. It was also “Le Patron’s” willingness to push himself and the entire Bugatti team hard in pursuit of perfection.

Mercedes-Benz' off-road icon gets electrified



The G 580 GELÄNDEWAGEN EV
presents 'unimagined possibilities'

(April 29, 2024) With the all-new Mercedes-Benz G 580 with EQ Technology, Mercedes presents the first fully electric variant of its off-road icon. It represents a unique fusion of tradition and progressive technology. The all-new electric G-Class features the distinctive silhouette and unmistakable design elements of the model series. The development team has modified and reinforced the robust ladder frame to integrate the electric drive.

2024 Mercedes CLE Cabriolet starts at $65,500



New droptop features two
48-volt mild hybrid engines

    
(April 29, 2024) ATLANTA — The new CLE Cabriolet is the latest four-seat, open-top dream car from Mercedes-Benz. It is now arriving at U.S. dealerships starting at $65,500 including destination charge.The 2024 CLE Cabriolet combines dynamic driving enjoyment with everyday comfort. It joins the recently introduced CLE Coupe and brings its own unique character, from the classic acoustic soft top to available leather seats with a special reflective coating to stay cool on the warmest days.

Honda to invest $11 billion to build EV supply chain in Canada



(April 29, 2024) Honda has announced that it plans to build a comprehensive EV value chain in Canada with an approximate investment of $11 billion including investment by joint venture partners, to strengthen its EV supply system and capability to prepare for a future increase in EV demand in North America. Honda has begun evaluating the requirements to build an innovative and environmentally responsible Honda EV plant and a stand-alone Honda EV battery plant in Alliston, Ontario.

New gas-powered Chevy Equinox to start under $30,000



(April 29, 2024) Chevrolet said last week that its redesigned gasoline-powered Equinox compact crossover will start below $30,000 when it goes on sale this year. The 2025 Equinox LT trim level starts at $29,995 with shipping for front-wheel drive and $31,995 for all-wheel drive. The outgoing Equinox starts at $27,995 for the LS, which has been discontinued with the redesign, and $30,890 for the entry-level LT model.

BMW i4 and 4 Series Gran Coupe refreshed for 2025 model year



4 and 6-cylinder engines updated
with 48V mild hybrid technology


(April 27, 2024) Already innovators in the premium midsize class in terms of aesthetic appeal, driving pleasure, electrification, and digitalization, the new BMW i4 and new BMW 4 Series Gran Coupe are building further on their unique status in the marketplace with updates in all these areas.

Toyota charges up investment and jobs in U.S. manufacturing



$1.4 billion for Indiana plant
brings production of all-new BEV

(April 27, 2024) PRINCETON, Ind.  — Toyota will prepare for assembly of an all-new, three row battery electric SUV in the U.S. as part of a new $1.4 billion investment in its Princeton facility, affirming Toyota’s commitment to reinvesting profits in its U.S. operations and bringing total investment in Toyota Indiana to $8 billion. This also brings the addition of up to 340 new, high-quality jobs with long-term stability.

Led by new 1500 RHO, Ram announces new off-road truck lineup



(April 26, 2024) AUBURN HILLS, Mich. — Today marks a new milestone in the continued evolution of Ram with the arrival of "the most capable, most affordable off-road truck lineup in the industry." The most off-road models Ram has offered spans both the light- and heavy-duty lineup, including the all-new 2025 Ram 1500 RHO, 2025 Ram 1500 Rebel, 2025 Ram 1500 Warlock, 2024 Ram 2500 Power Wagon and 2024 Ram 2500 Heavy Duty Rebel.

Johnny Campbell to lead Honda True Adventure Tour



(April 25, 2024) American Honda has announced that 11-time Baja 1000 winner Johnny Campbell will lead a hybrid influencer/demo-ride event—the Honda True Adventure Tour—next month. Based around an adventure motorcycle ride from Northern Washington to Southern California, the event will feature social-media influencers riding Transalp and Africa Twin adventure bikes, with the group making periodic stops at Honda powersports dealerships for public demo rides.