Motorcycle Musings

Harley-Davidson delivers best third quarter net income since 2015

(October 27, 2020) MILWAUKEE, Wis. — Harley-Davidson today announced further progress implementing The Rewire, a critical overhaul of its business, setting a strong foundation for the company including a new operating model that realigns the organization for performance, reduces costs and sharpens focus on profitable products and markets. The end of The Rewire will be the foundation for The Hardwire, the company's forthcoming 5-year strategic plan (2021-2025), to deliver profitable growth and shareholder value based on expanding the desirability of Harley-Davidson.

BMW introduces new R 18 Classic for cruiser segment

(October 23, 2020) Following the premiere of the new BMW R 18, BMW Motorrad now presents the second member of its new model series for the cruiser segment: the R 18 Classic. The new BMW R 18 Classic is a nostalgic touring bike that echoes the beginnings of the great touring cruiser models. While the R 18 is very purist in style, the R 18 Classic features a large windscreen, passenger seat, saddle bags, additional LED headlights and 16-inch front wheel.



BMW Motorrad and REVER reach one million users

(September 8, 2020) MUNICH, Germany — In the summer of 2016, BMW Motorrad entered into a strategic partnership with the technology start-up REVER to build a worldwide community of motorcyclists around a new offering: The REVER App can be used to plan exciting motorcycle tours, experience them together with like-minded people and experiences can be shared.

NICB says motorcycle thefts have dropped 12% since 2016

(August 31, 2020) DES PLAINES, Ill. — Millions of people will take to the road over the Labor Day weekend, by jet, train, car, and motorcycle. If you are one of the tens of thousands of motorcyclists taking advantage of the great riding weather, the National Insurance Crime Bureau (NICB) urges you to protect your motorcycle from theft. Nearly 41,000 motorcycles were stolen in 2019, according to a new report by NICB, with most thefts occurring in warm-weather states and in the warm-weather months of July, August and September.

BMW Motorrad presents new custom bike — The Blechmann R 18

(August 21, 2020) SALZBURG, Germany — A strong character needs a strong name. “Blechmann” is a name as strong as metal. It is also the nickname of Bernhard Naumann, a renowned customizer from Austria. Together with BMW Motorrad he presents his latest creation: The Blechmann R 18.



With the new BMW R 18, BMW Motorrad presented the brand’s first series production bike for the cruiser segment in April 2020.

Custom bike designer Roland Sands creates BMW R 18 Dragster

(August 5, 2020) LONG BEACH, Calif. — The renowned custom bike designer Roland Sands stripped down the BMW R 18 to create a straight line dragster featuring the iconic and massive boxer powerplant. The result: the R 18 Dragster. He and his team have created a unique masterpiece built around the impressive 2-cylinder Big Boxer, giving their creativity free rein in the process.

Harley-Davidson overhauls business, 'rewires' company for success

(July 28, 2020) MILWAUKEE, Wis. — Harley-Davidson has announced actions it has taken to rewire the company, setting the foundation for a 5-year plan as the most desirable motorcycle brand in the world. The company also reported second quarter 2020 financial results, and its ongoing actions to manage the impacts of COVID-19 on its business.

Harley-Davidson — This year, we’re doing our part by rallying through riding

(July 25, 2020) Rallying and riding together has always been part of who we are. During this unprecedented time, the choices we make about how and where we gather and ride are very important. The COVID-19 pandemic is making an impact on events globally, including the Sturgis Motorcycle Rally, Aug. 7-16.

BMW Motorrad celebrates 40 years of GS models

(July 14, 2020) MUNICH, Germany —  A motorcycle concept that is as legendary as it is sophisticated will celebrate its anniversary in 2020. The BMW GS models are turning 40. In autumn 1980 BMW Motorrad presented the R 80 G/S, a motorcycle which combined two very special areas of riding for the first time: Off-road and on-road.

Thanks to its unique combination of road, touring and off-road capability — without compromising on everyday use — the R 80 G/S became the conceptual forerunner of the new motorcycle category of touring enduros created by BMW Motorrad.

Active cruise control comes to BMW motorcycles

(June 30, 2020) Relaxed cruising with active cruise control, without having to manually adapt to the driving speed of the vehicle in front – already available in cars now for many years, but not the standard in motorcycles to date. However, with the Active Cruise Control (ACC), BMW Motorrad will soon offer this type of rider assistance system, thus providing motorcyclists with a completely new, comfortable riding experience.