(November 27, 2020) Automobili Lamborghini and Ducati have announced the Ducati Diavel 1260 Lamborghini — born from the collaboration between two prestigious brands, the motorcycle is made in a limited and numbered edition of 630 units, celebrating the cooperation between the two organizations and appealing to both motorcyclists and collectors from all over the world.

(November 17, 2020) MILWAUKEE — See what it takes to win in the NHRA Pro Stock Motorcycle championship and the future of drag racing with the 10-time champion Harley-Davidson Screamin’ Eagle/Vance & Hines drag racing team in Harley-Davidson’s latest production “Science of Speed.” Team racers Eddie Krawiec, Andrew Hines, and Angelle Sampey talk through the skills, strategies, and experience of running a motorcycle through the quarter-mile dragstrip.

(October 27, 2020) MILWAUKEE, Wis. — Harley-Davidson today announced further progress implementing The Rewire, a critical overhaul of its business, setting a strong foundation for the company including a new operating model that realigns the organization for performance, reduces costs and sharpens focus on profitable products and markets. The end of The Rewire will be the foundation for The Hardwire, the company's forthcoming 5-year strategic plan (2021-2025), to deliver profitable growth and shareholder value based on expanding the desirability of Harley-Davidson.

(October 23, 2020) Following the premiere of the new BMW R 18, BMW Motorrad now presents the second member of its new model series for the cruiser segment: the R 18 Classic. The new BMW R 18 Classic is a nostalgic touring bike that echoes the beginnings of the great touring cruiser models. While the R 18 is very purist in style, the R 18 Classic features a large windscreen, passenger seat, saddle bags, additional LED headlights and 16-inch front wheel.



(September 8, 2020) MUNICH, Germany — In the summer of 2016, BMW Motorrad entered into a strategic partnership with the technology start-up REVER to build a worldwide community of motorcyclists around a new offering: The REVER App can be used to plan exciting motorcycle tours, experience them together with like-minded people and experiences can be shared.

(August 31, 2020) DES PLAINES, Ill. — Millions of people will take to the road over the Labor Day weekend, by jet, train, car, and motorcycle. If you are one of the tens of thousands of motorcyclists taking advantage of the great riding weather, the National Insurance Crime Bureau (NICB) urges you to protect your motorcycle from theft. Nearly 41,000 motorcycles were stolen in 2019, according to a new report by NICB, with most thefts occurring in warm-weather states and in the warm-weather months of July, August and September.

(August 21, 2020) SALZBURG, Germany — A strong character needs a strong name. “Blechmann” is a name as strong as metal. It is also the nickname of Bernhard Naumann, a renowned customizer from Austria. Together with BMW Motorrad he presents his latest creation: The Blechmann R 18.



With the new BMW R 18, BMW Motorrad presented the brand’s first series production bike for the cruiser segment in April 2020.

(August 5, 2020) LONG BEACH, Calif. — The renowned custom bike designer Roland Sands stripped down the BMW R 18 to create a straight line dragster featuring the iconic and massive boxer powerplant. The result: the R 18 Dragster. He and his team have created a unique masterpiece built around the impressive 2-cylinder Big Boxer, giving their creativity free rein in the process.

(July 28, 2020) MILWAUKEE, Wis. — Harley-Davidson has announced actions it has taken to rewire the company, setting the foundation for a 5-year plan as the most desirable motorcycle brand in the world. The company also reported second quarter 2020 financial results, and its ongoing actions to manage the impacts of COVID-19 on its business.

(July 25, 2020) Rallying and riding together has always been part of who we are. During this unprecedented time, the choices we make about how and where we gather and ride are very important. The COVID-19 pandemic is making an impact on events globally, including the Sturgis Motorcycle Rally, Aug. 7-16.