(December 4, 2017) LOS ANGELES — BMW Motorrad is pursuing its philosophy of "motorcycling as a way of life" under the slogan "Make Life a Ride." Through its involvement in events and collaborative ventures, BMW Motorrad brings people together to engage in two-wheel experiences – such as the Pure & Crafted Festival and the BMW Motorrad Days.

(November 9, 2017) MILAN, Italy — Honda's Africa Twin platform has grown this week with the announcement of the 2018 CRF1000L2 Africa Twin Adventure Sports, which was introduced alongside an updated standard 2018 CRF1000L Africa Twin at the EICMA motorcycle show in Milan.

Following a European release early next year, both models will be available in the U.S. this summer. Suggested retail price for the Adventure Sports model is approximately $2,000 higher than that of the current Africa Twin.

(October 25, 2017) The next chapter in one of Honda's most storied narratives began this week with the unveiling of the 2018 Gold Wing and Gold Wing Tour models. The all-new Gold Wing was revealed at the Santa Barbara, Calif., MOXI Museum of Exploration and Innovation. The all-new Gold Wing takes some of its cues from the legendary GL models that came before it while maximizing potential through a lighter, more thrilling, and more technologically advanced package, which features a new engine, chassis, and a whole suite of electronics.

(October 22, 2017) The World Ducati Week is back for 2018. Every two years, the largest Ducati rally in the world brings together thousands of enthusiasts, as shown by the approximately 81,000 visitors who animated the last edition.

The 10th WDW dates are: July 20-22, and as a tradition, it will be at the "Misano World Circuit Marco Simoncelli," in Misano Adriatico, Italy.

(October 13, 2017) MUNICH, Germany — For decades, BMW Motorrad has been regarded as a frontrunner when it comes to issues of safety in connection with motorcycling. BMW Motorrad has continued to establish itself as the trailblazer, be it with ABS, anti-slip control, dynamic traction control or rider equipment. BMW Motorrad is continually striving to improve motorcycling safety and to make riding on two wheels even safer and more attractive.

(October 6, 2017) WOODCLIFF LAKE, N.J. — BMW Motorrad USA is bringing something very new to one of the largest vintage motorcycle festivals this weekend: the 2018 BMW HP4 Race. This 215 horsepower masterpiece of engineering prowess represents the most exclusive motorcycle ever offered by BMW; it is a handmade, racetrack-only limited-edition superbike that will only be available to 750 racing enthusiasts worldwide.

Reinforcing its exclusivity, each HP4 Race is identified with a sequentially numbered carbon badge on the milled fork bridge, ranging from 001/750 to 750/750.

(September 20, 2017) WOODCLIFF LAKE, N.J. — BMW Motorrad USA is going full throttle at the upcoming American International Motorcycle Expo presented by Nationwide at the Greater Columbus Convention Center, Sept. 21-24.

Reinforcing its commitment to the creative ingenuity of individual builders and the renaissance of motorcycle customization, BMW Motorrad USA is the presenting sponsor of the Custom Culture Pavilion, a popular high-traffic exhibit area for aftermarket manufacturers of custom products, performance engine components and lifestyle apparel.

(September 13, 2017) TORRANCE, Calif. — American Honda recently launched a five-video series intended to drive excitement surrounding the autumn global unveiling of an important 2018 motorcycle model.

The initial episode, which went live last week on Honda's powersports website and social-media channels, explores the motivation behind riders exploring unknown roads and seeking out new experiences aboard their motorcycles.

(September 9, 2017) TORRANCE, Calif. — American Honda and Aviator Nation launched a new sweepstakes this week, with two Southern California-influenced custom motorcycles officially up for grabs. Each Honda Rebel motorcycle is complete a with a hand-stitched brown leather seat, a gold shimmer fuel tank featuring Aviator Nation's signature multicolored stripes, and a dream wardrobe that comes in the form of a $1,000 AN gift card.

(August 28, 2017) MILWAUKEE  — Leading into its 115th anniversary year, Harley-Davidson last week launched five new Touring bikes and eight all-new Softail Big-Twin cruiser models designed under the largest product development project in company history. Each new cruiser motorcycle was redesigned from the ground-up and features the Milwaukee-Eight engine, an all-new frame and advanced technology to form a new foundation of style, comfort and performance.