(April 20, 2018) MILWAUKEE — No cubicle will cage these interns: to celebrate the 115th anniversary of the founding of Harley-Davidson, the company is turning an often-mundane rite of passage, the summer internship, into the experience of a lifetime.

Instead of a key card, eight social media savvy collegians will get the opportunity to learn to ride via Harley-Davidson's Riding Academy.

(March 21, 2018) LOS ANGELES — The Petersen Automotive Museum will open its newest exhibit dedicated to the art of a new generation of motorcycle customizers on Saturday, April 14. Located in the Richard Varner Family Gallery, “Custom Revolution” will gather the works of the most influential and innovative alternative bike builders of the past 10 years in one place for the first time ever.

(March 8, 2018) DAYTONA BEACH, Fla. — J&P Cycles, the world's largest retailer of motorcycle parts and accessories, announced its biggest mobile retail tour ever, including Daytona Bike Week, Sturgis and Harley-Davidson's 115th Anniversary. J&P Cycles anticipates more than 1 million attendees during the nine-stop tour.

The tour is an immersion into motorcycle customization where attendees can touch, test and buy hundreds of new products and top motorcycle design consultants are available to help DIY builders.

(February 23, 2018) WOODCLIFF LAKE, N.J. — Young and old, aspiring and experienced, female and male — everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA have captured the freedom and joy of the open road in the short film The Someday Ride.  It debuted on social and digital channels in January.

Riding two BMW motorcycles, a sister and brother embark on a journey through the winding roads and striking vistas of Southern and Central California, and into the Eastern Sierras.

(February 14, 2018) GERMANTOWN, Wis. — J.W. Speaker Corporation, a leading manufacturer in LED lighting technology, has launched an improved adaptive headlight for the motorcycle aftermarket called the Adaptive 2 Series. These new LED headlights address a longstanding safety problem for motorcycles by lighting up dark areas when a rider is cornering.

(February 2, 2018) LAS VEGAS — The nearly $1 million sale of a rare Vincent Black Lightning has set a new record for the highest price ever paid for a single motorcycle at a public auction. Going under the gavel at $929,000 at a Bonhams auction held at the Rio Hotel and Casino, the unrestored Vincent bested the previous sales record set in 2015 when a 1915 Cyclone, once owned by the actor-rider Steve McQueen, went for $775,000.

(February 1, 2018) MONTEREY, Calif.  — The second annual Spring Classic on May 18-20 is shaping up to be a can't-miss event for fans of vintage motorsports. Road racing on two and four wheels and drag racing will all be celebrated this year at Mazda Raceway.

Race cars from the '70s, '80s, and '90s will roar back to life on the iconic Monterey County-owned 11-turn, 2.238-mile Mazda Raceway Laguna Seca road course.

(January 30, 2018) MILWAUKEE — Harley-Davidson fourth quarter 2017 diluted EPS decreased to $0.05 from $0.27 in the fourth quarter of 2016. Fourth quarter 2017 net income was $8.3 million on consolidated revenue of $1.23 billion versus net income of $47.2 million on consolidated revenue of $1.11 billion in the fourth quarter of 2016.

(January 13, 2018) BOLOGNA, Italy — Ducati Motor Holding continues to grow. In 2017 the Bologna-based motorcycle manufacturer delivered 55,871 bikes to customers worldwide, strengthening the success of the previous year (55,451) and continuing the upward trend that has been a stable company characteristic for eight years.

“2017 was another great year for Ducati, both commercially and racing-wise,” said Claudio Domenicali, CEO of Ducati Motor Holding. “We battled it out for the MotoGP title all the way to the last race, won six GPs and brought home the best results since 2009.

(January 11, 2018) WOODCLIFF LAKE, N.J. — BMW Motorrad reported sales of 13,546 motorcycles for 2017, down just 1.3% from the 13,730 motorcycles sold in 2016.  However, despite the slight downturn, BMW outpaced the rest of the motorcycle industry — which was down 3.2% — and its relevant competition, which was down 6.3%.

Sales of BMW motorcycles increased 37.3% in December 2017 (1,270 units) compared to December sales in 2016 (925 units), capping eight months of steady growth over the previous year in BMW Motorrad’s strongest export market.