Motorcycle Musings

Black is the new color for BMW Motorrad accessories

(May 13, 2018) MUNICH, Germany — It is now possible to configure the BMW R 1200 GS and R 1200 GS Adventure even more elegantly and expressively with high-quality and specially matched "Edition Black" original BMW Motorrad accessories. The wide choice of combinations available presents great potential for customization.

BMW Motorrad will have display, demo rides at Americade

(May 4, 2018) WOODCLIFF LAKE, N.J. — BMW Motorrad USA will roll into scenic Lake George, N.Y., with its distinctive demo truck and motorcycle apparel display for Americade, the world’s largest multi-brand motorcycle touring rally, held June 4-9.From June 6-9, BMW Motorrad USA will offer demo rides from Fort William Henry — Americade’s headquarters. 

Harley-Davidson announces unusual summer internship program

(April 20, 2018) MILWAUKEE — No cubicle will cage these interns: to celebrate the 115th anniversary of the founding of Harley-Davidson, the company is turning an often-mundane rite of passage, the summer internship, into the experience of a lifetime.

Instead of a key card, eight social media savvy collegians will get the opportunity to learn to ride via Harley-Davidson's Riding Academy.

Peterson Automotive Museum to open motorcycle exhibit

(March 21, 2018) LOS ANGELES — The Petersen Automotive Museum will open its newest exhibit dedicated to the art of a new generation of motorcycle customizers on Saturday, April 14. Located in the Richard Varner Family Gallery, “Custom Revolution” will gather the works of the most influential and innovative alternative bike builders of the past 10 years in one place for the first time ever.

J&P Cycles announces biggest mobile retail tour ever

(March 8, 2018) DAYTONA BEACH, Fla. — J&P Cycles, the world's largest retailer of motorcycle parts and accessories, announced its biggest mobile retail tour ever, including Daytona Bike Week, Sturgis and Harley-Davidson's 115th Anniversary. J&P Cycles anticipates more than 1 million attendees during the nine-stop tour.

The tour is an immersion into motorcycle customization where attendees can touch, test and buy hundreds of new products and top motorcycle design consultants are available to help DIY builders.

BMW Motorrad, M&C Saatchi LA team to produce 'Someday Ride' film

(February 23, 2018) WOODCLIFF LAKE, N.J. — Young and old, aspiring and experienced, female and male — everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA have captured the freedom and joy of the open road in the short film The Someday Ride.  It debuted on social and digital channels in January.

Riding two BMW motorcycles, a sister and brother embark on a journey through the winding roads and striking vistas of Southern and Central California, and into the Eastern Sierras.

New, improved adaptive headlight designed for motorcycles

(February 14, 2018) GERMANTOWN, Wis. — J.W. Speaker Corporation, a leading manufacturer in LED lighting technology, has launched an improved adaptive headlight for the motorcycle aftermarket called the Adaptive 2 Series. These new LED headlights address a longstanding safety problem for motorcycles by lighting up dark areas when a rider is cornering.

Rare Vincent Black Lightning sets record for motorcycle auction sale

(February 2, 2018) LAS VEGAS — The nearly $1 million sale of a rare Vincent Black Lightning has set a new record for the highest price ever paid for a single motorcycle at a public auction. Going under the gavel at $929,000 at a Bonhams auction held at the Rio Hotel and Casino, the unrestored Vincent bested the previous sales record set in 2015 when a 1915 Cyclone, once owned by the actor-rider Steve McQueen, went for $775,000.

Vintage race cars, motorcycles, dragsters to unite at Mazda Raceway

(February 1, 2018) MONTEREY, Calif.  — The second annual Spring Classic on May 18-20 is shaping up to be a can't-miss event for fans of vintage motorsports. Road racing on two and four wheels and drag racing will all be celebrated this year at Mazda Raceway.

Race cars from the '70s, '80s, and '90s will roar back to life on the iconic Monterey County-owned 11-turn, 2.238-mile Mazda Raceway Laguna Seca road course.

Harley-Davidson sales, revenue, income down year-over-year

(January 30, 2018) MILWAUKEE — Harley-Davidson fourth quarter 2017 diluted EPS decreased to $0.05 from $0.27 in the fourth quarter of 2016. Fourth quarter 2017 net income was $8.3 million on consolidated revenue of $1.23 billion versus net income of $47.2 million on consolidated revenue of $1.11 billion in the fourth quarter of 2016.