Here's the Thing

NADA study finds many dealers not convinced facility upgrades cost effective

(February 5, 2012) LAS VEGAS — While new-car dealers see value in having clean and modern facilities, many have questions and, in a significant number of cases, are not convinced that the factory upgrades they are being asked to do will result in an increased return on investment, according to a new study by Glenn Mercer issued Saturday at a press briefing during the 2012 NADA Convention and Expo in Las Vegas.<

Transaction prices fall in January after four months of gains

(February 4, 2012) SANTA MONICA, Calif. — TrueCar.com has estimated that the average transaction price for light vehicles in the United States was $30,512 in January, up $1,731 (6 percent) from January 2011, but down $174 from December.

Top five fibs in car ads exposed

(February 2, 2012) SANTA MONICA, Calif. — Super Bowl car ads can be fun to watch, but if you are shopping for a new car you'll want to watch for the tricks that marketers pull off so effectively. Edmunds.com exposes some of these illusions in its new consumer advice story, "Five Ways Car Ads Can Lie."

Super Bowl cities have divergent automotive tastes, TrueCar finds

(February 1, 2012) SANTA MONICA, Calif. — In the time-honored battle to see who is the best football team in the nation, the Super Bowl XLVI match-up of east coast powerhouses, the New England Patriots and the New York Giants, is truly represented in their divergent automotive choices.

Kelley says Chevy Sonic, Honda CR-V to get big boosts from Super Bowl ads

(January 31, 2012) IRVINE, Calif. — Kelley Blue Book today reports its predictions for automaker ad supremacy during this year's Super Bowl. On game day Sunday, Kelley Blue Book anticipates that the 2012 Chevrolet Sonic will receive the greatest lift with a nearly 250 percent increase in traffic share on kbb.com. 

The model is relatively new, so it stands to benefit from increased national exposure.  It also competes in the subcompact sedan segment, which is in high demand for its fuel economy and affordability. 

Survey finds new-car dealers most satisfied with Hyundai, Subaru and Lexus

(January 30, 2012) McLEAN, Va. — New-car dealer satisfaction with their respective auto manufacturers continued to increase in 2011, according to the National Automobile Dealers Association’s (NADA) latest Dealer Attitude Survey.

The survey, conducted twice a year, measures dealer sentiment in three key areas: franchise value, automaker policy decisions that affect the dealership and the automaker’s field staff who visit dealerships. Nearly 54 percent of new-car dealers nationwide, representing more than 14,700 franchises, responded to the 2011 summer survey.

Analysts see Chrysler up 35 percent over January 2011

(January 27, 2012) SANTA MONICA, Calif. — An estimated 866,655 new cars will be sold in January, for a projected Seasonally Adjusted Annual Rate (SAAR) of 13.4 million units, forecasts Edmunds.com. This sales pace is relatively flat from the 13.5 million SAAR recorded last month, but up from the 12.6 million SAAR from January 2011.

Study finds many new-car buyers base decision on 'preconceived notions'

(January 27, 2012) WESTLAKE VILLAGE, Calif. — More than 40 percent of new-vehicle buyers who avoided a particular model due to quality or reliability concerns say they based their opinions on conventional wisdom or common knowledge rather than personal experience, reviews, ratings or recommendations, according to the newest J.D. Power and Associates 2012 Avoider Study.

Consumer Reports puts a 'not recommended' label on popular Evoque

(January 26, 2012) Never mind that the stylish Land Rover Range Rover Evoque has won more than 50 awards around the world, the last being the North American "Truck of the Year" announced at the Detroit Auto Show earlier this month. In recent testing, the Evoque failed to gain "recommended" status by Consumer Reports magazine.

And Consumer Reports says the equally new BMW X3, a finalist for North American Truck of the Year, handily outpointed its European rivals in a head-to-head match up.

January new-vehicle sales show continued strength, J.D. Power says

(January 26, 2012) WESTLAKE VILLAGE, Calif. — New-vehicle retail sales performance in January is abating fears of any reversal from the strong close to 2011, according to a monthly sales forecast developed by J.D. Power and Associates Power Information Network (PIN) and LMC Automotive.