(October 22, 2010)  LORDSTOWN., Ohio — Beauty may only be skin deep, but that doesn’t mean it’s easy to create. Paint engineers spent more than five years developing each of the exterior colors used on the Chevrolet Cruze.

To ensure a beautiful, long-lasting finish, engineers have an array of technologies and tests at their disposal, from an advanced primer coating to bird poop.

(October 22, 2010) DEARBORN, Mich. — Lincoln has revealed a new urban advertising campaign tied to the 2011 Lincoln MKX crossover, a move that will continue to expand the brand’s efforts to differentiate the new Lincoln product in today’s luxury market. The “Touch Me All Over” campaign will show consumers that the Lincoln of today is both sexy and smart.

(October 22, 2010) The BMW X3 was one of the first compact luxury crossover to hit the market, and it's already time for a complete remake.

The 2011 X3 will be ready for the public sometime this winter.

(October 21, 2010) DEARBORN, Mich. — The 2.0-liter engine coming early next year to the North American version of the 2012 Ford Focus will be one of the first on the market to combine the technology of gasoline direct injection (DI) with twin independent variable camshaft timing (Ti-VCT) and E85 flex fuel capability.

(October 21, 2010) Following the global debut of the revised Nissan GT-R supercar in Japan on Monday, Nissan announced that the new Nissan GT-R supercar will make its first North American appearance at the Los Angeles Auto Show on November 17th.

(October 21, 2010) DEARBORN, Mich. — Ford Motor Company is launching the most fuel-efficient full-size pickup of any manufacturer — the all-new 3.7-liter V6 engine in the 2011 F-150. It is projected to deliver best-in-class 23 mpg highway, pending EPA certification.

The new 5.0-liter V8 engine is projected to deliver best-in-class 21 mpg highway, pending EPA certification.

(October 21, 2010) Toyota will repair about 1.53 million Toyota Avalons and other vehicles globally, including several Lexus models, for problems with the brake master cylinder seal and fuel pump wiring, with most of those to be recalled in the United States and Japan.

(October 20, 2010) Mazda has announced the launch of its SKYACTIV next-generation technologies — including engines, transmissions, vehicle bodies and chassis — that will begin appearing in Mazda products from 2011.

SKYACTIV is a blanket term for Mazda's innovative next-generation technologies that are being developed under the company's long-term vision for technology development, Sustainable Zoom-Zoom.

(October 20, 2010) DETROIT – In just three minutes earlier today, customers claimed all 100 of the special edition 2011 Chevrolet Camaro Convertibles prepared exclusively for the annual Neiman Marcus Christmas Book. These new owners claimed their Neiman Marcus Edition cars via a special telephone reservation process, a few hours after the car appeared on NBC’s Today Show.

(October 20, 2010) Been anxious to get a first-hand look and perhaps a test drive in the small sub-compact Fiat 500, the first Fiat product to be sold in North America since the merger of Chrysler and Fiat last year?

Your wait will soon be over. Early versions of the basic model will arrive in showrooms sometime in December and dealers will build stock until the market launch.