Inside the Industry

Cadillac ATS light weighting heavy on chemistry

(December 26, 2012) DETROIT — Engineers on the Cadillac ATS took a chemistry-lab approach to deliver the brand's first entry into the compact luxury sedan segment.  Metals such as Martensitic alloys and ultra-high strength steel, among other materials, help make ATS one of the lightest vehicles in the class.

Ford makes predictions for next wave of electronics innovation

(December 25, 2012) DEARBORN, Mich. — State-of-the-art sensing, computing and communications systems are not only quickly changing consumer expectations in people’s everyday lives, but are driving innovation in the automotive industry at an incredible pace in preparation for the future.
 

Nissan working with group to stop spread of tree pests

(December 25, 2012) FRANKLIN, Tenn. — Environmental experts say there is a hidden killer that could harm the very air we breathe.  The killer is microscopic and often goes unnoticed, but in time, non-native forest pests are deadly.

“The main problem is that they are not native, so we don’t have native predators that can keep those populations in check and keep those insects from causing harm,” said Trish Johnson with The Nature Conservancy’s Tennessee chapter.

Volkswagen returning to the 'Big Game'

(December 25, 2012) HERNDON, Va. — Volkswagen of America has announced that it will advertise during the Super Bowl for the fourth consecutive year. Volkswagen cruises into 2013 with a new advertisement and integrated marketing campaign to premiere on game day.

Acura to present film on the Eagles at Sundance Film Festival

(December 24, 2012) TORRANCE, Calif. — Third time presenting auto sponsor of the Sundance Film Festival, Acura, will be presenting multi-Grammy award-winning rock band, the Eagles, world premiere of their documentary, History of the Eagles: Part One at the 2013 Sundance Film Festival.

Agreement assures Saab owners of warranty coverage

(December 24, 2012) DETROIT — Saab Automobile Parts North America (SPNA), the exclusive provider of Saab Genuine Parts and Accessories to the U.S. and Canadian markets, and General Motors have entered into a Warranty Services Agreement that authorizes SPNA to provide warranty administration and related services through Saab's network of Warranty Service Providers for model year 2009 and prior Saab vehicles still covered under the GM limited warranty. 

Jaguar helps injured British soldiers get home for Christmas

(December 24, 2012) LONDON — Jaguar is helping injured and recovering members of the British Armed Forces to travel home in time for Christmas, thanks to a fleet of new XF Sportbrake models.

No trace of apocalyptic doom, and the Mini brand is alive

(December 24, 2012) The end of the world has been cancelled. Time to party! Many Central American countries, such as Mexico and Guatemala, held lavish festivities on Dec. 21 to welcome the dawning of a new era.

The date is taken from historic records left by the Mayan people more than a millennium ago. One of the entries in the Mayan calendar has for many years been interpreted as prophesying the end of the world. Yet if you travel to this part of the world to observe the preparations for this special day, you’ll soon realize it can’t possibly be about the foretold apocalypse.

Motown founder Berry Gordy featured in Chrysler's new ad campaign

(December 24, 2012) AUBURN HILLS, Mich. — The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled “Who We Are.”

The commercial showcases the new 2013 Chrysler 300 Motown Edition and features legendary Motown founder and Detroit native Berry Gordy, taking you through his journey from humble beginnings in Detroit to the bright lights of New York’s Times Square and home of the new Broadway show "Motown: The Musical." The ad “Who We Are” made its broadcast debut on Dec. 20.

Mini delivers world's longest wish list to Santa Claus

(December 23, 2012) In its usual unconventional style, Mini has completed its Christmas mission. The Mini Goes to Santa Claus project has made it possible for Mini to set a Guinness World Records record collecting 75,954 Christmas wishes, the biggest number of wishes ever delivered to Santa Claus.