News archive

April 2022

Toyota launches all-new bZ4X SUV battery-electric vehicle

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(April 13, 2022) PLANO, Texas — The electric Toyota bZ4X SUV not only looks to further Toyota’s commitment to a carbon neutral future, but it does so in style. Ready to make a fresh mark on the battery electric vehicle (BEV) segment, bZ4X blends bold, modern styling with tech-laden features in an extremely capable platform. Toyota says the bZ4X is more than a battery-electric SUV — it’s a new take on multi-purpose vehicles.

2022 Lexus LX 600 marketing campaign follows high achievers

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(April 12, 2022) PLANO, Texas — There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: “Drumroll, Please” and “Empower Your Presence.”

First production 2023 Corvette Z06 convertible raises $1 million for TMCF

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(April 12, 2022) WEST PALM BEACH, Fla.  — The first retail production 2023 Chevrolet Corvette Z06 convertible raised $1 million for the Thurgood Marshall College Fund at the Barrett-Jackson Palm Beach Auction on April 9. This auction and the sale of the first retail production 2023 Chevrolet Corvette Z06 70th Anniversary Edition in January bring the total amount of money raised for charity by the 2023 Corvette Z06 to $4.6 million in 2022.

Mecum Houston 2022 sets another record with $34.5 million in sales

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1967 Pontiac Monkeemobile Replica

(April 12, 2022) WALWORTH, Wis. — Mecum Auctions’ first three live auction events in 2022 reached a record-setting total of nearly $300 million, and the auction house’s most recent event in Houston, Texas, kept the streak going strong with another record total coming in at $34.5 million. The 2022 auction, held March 31-April 2, saw 1,047 vehicles cross the auction block with an 86% sell-through rate achieved.

Mercedes-Benz opens Electric Software Hub

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(April 11, 2022) STUTTGART, Germany — Mercedes-Benz aims to be a leader in both electric driving and vehicle software. To accelerate this development, the company has invested more than 200 million euros in the Electric Software Hub at the Mercedes Technology Centre (MTC) in Sindelfingen. Numerous software, hardware, system integration and testing functions are brought together under one roof. With this step, Mercedes-Benz is intensifying its approach of cross-functional collaboration.

Ford GT Holman Moody Heritage Edition honors Ford sweep at 1966 Le Mans

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(April 10, 2022) DEARBORN, Mich. — In a special nod to the debut of the original Ford GT40 prototype at the 1964 New York Auto Show, Ford is returning to the Big Apple for the first public appearance of its new GT Heritage Edition – the 2022 Ford GT Holman Moody Edition. This marks the final 2022 Heritage Edition paying tribute to the GT40 MK II race car that completed the famous 1-2-3 sweep at the 24 Hours of Le Mans in 1966.

Bigger, better, faster, greener Jeep concepts heading to Jeep Safari

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(April 9 2022) AUBURN HILLS,  Mich. — Electrified power, legendary 4x4 capability and commanding performance will be front and center during this year’s Easter Jeep Safari, the Jeep brand’s home away from home. The Jeep brand and Jeep Performance Parts (JPP) by Mopar team are bringing their A game with an extraordinary lineup of custom-built 4x4 and 4xe concept vehicles to conquer the iconic red-rock terrain in Moab, Utah.