(April 19, 2022) IRVINE, Calif. — Kia America has launched a multi-channel marketing campaign for the all-new 2023 Kia Sportage subcompact SUV, the fifth generation of Kia’s longest-running nameplate that "delivers more of everything for today’s savvy, adventurous and eco-conscious consumers." The effort includes broadcast, print, out-of-home and digital components as well as a partnership with Sea Turtle, Inc., a non-profit organization based in South Padre Island, Texas, which is dedicated to the conservation and rehabilitation of the endangered sea turtle population.