January 2021

Honda improves touring comfort, convenience with 2021 Gold Wing



(January 6, 2021) TORRANCE, Calif. — In its first new-model announcement since the New Year, Honda today confirmed that the Gold Wing family gets a number of upgrades for 2021, designed to deliver improved comfort and convenience for long-distance touring. Among the improvements is a capacity increase for the Tour version’s trunk, which now easily accepts two full-face helmets.

Singer modifies Porsche 911 for all-terrain competition



(January 6, 2021) LOS ANGELES — At the request of a long-term client, Porsche restoration company Singer has looked to a golden era of Porsche rallying in the 1980s and 1990s, and to automotive heroes including the 911 SC/RS and 959, to reimagine his air-cooled 1990 Type 964 911 as World Rally Championship-inspired, all-terrain competition machines. Singer’s latest services will enable clients to go off-road racing, with a Porsche 911 modified for all-terrain use.

Lexus IS ad campaign says 'Obsession Has Many Names'



(January 5, 2021) PLANO, Texas — Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

Second part of mid-engine Corvette story released



(January 5, 2020) DETROIT — Chevrolet has released the second chapter of its two-part documentary: “Revolution: The Mid-Engine Corvette Development Story.” This episode follows the Corvette engineering team’s journey to build a supercar for every day – with superior ride comfort on the highway and well-balanced handling on the track – while also chronicling the rigorous performance testing process at the most demanding track in the world.

Bringing serenity to the city and beyond — The 2021 Bentley Bentayga Hybrid



(January 5, 2021) CREWE, England — Bentley is taking the next step on its journey to a sustainable future with the launch of the new Bentayga Hybrid that it says is "the only electrified true-luxury SUV in the world," and a model that Bentley predicts will become the best-selling member of the new Bentayga family. Following the recent launches of the new Bentayga V8 and Bentayga Speed, the new Bentayga Hybrid becomes the third model in luxury SUV portfolio.

Toyota’s “The Sienna Life” campaign celebrates life’s spontaneous moments



(January 4, 2021) PLANO, Texas — The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Nissan Design creates 'GT-R (X) 2050,' bringing intern’s dream to life



(January 4, 2021) SAN DIEGO — In 1970, the term "minivan" had yet to be coined, SUVs were primarily used by outdoor surveyors, and a new kind of supercar emerged wearing the unfamiliar badging "GT-R" in Japan. And future car designer Jaebum "JB" Choi was still decades away from being born in Seoul, South Korea. A lot can change in 50 years.