News archive

October 2015

Lexus launches third generation LX570 with new marketing campaign

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(October 21, 2015) TORRANCE, Calif.  — Lexus debuted a national integrated marketing campaign this week for the refreshed 2016 Lexus LX 570, a sport utility vehicle that combines luxury with off-road capability. Targeting affluent, active consumers who live without compromise, the marketing campaign illustrates how the dynamic SUV offers luxury in action.
          

More steroids than Lance Armstrong

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By Christopher A. Sawyer
The Virtual Driver

(October 21, 2015) The limited edition (799 units) Ferrari F12tdf  pays homage to those Ferrari racers that dominated the Tour de France road race in the 1950s and 1960s. Performance is the watchword for this car as Ferrari claims it will accelerate for 0-62 mph in 2.9 seconds, from 0-124 mph in 7.9 seconds, and lap the company’s Fiorano test track in 1 minute 21 seconds.

John Pangilinan creates Tucson Adventuremobile for SEMA

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(October 21, 2015) FOUNTAIN VALLEY, Calif. — John Pangilinan, the renowned Southern California tuner known for creating vehicles that blur the lines between lifestyle and automotive, has released details of his 2016 Tucson SEMA build. Dubbed the “Adventuremobile,” the vehicle blends Hyundai’s new crossover platform with a passion for the great outdoors, perfect for the weekend getaway.

The car will be revealed at Hyundai’s SEMA press conference on Nov. 3 in Las Vegas.

General Motors, DTE Energy partner on solar array

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(October 20, 2015) WARREN, Mich. — General Motors is partnering with DTE Energy to build a new 800-kilowatt solar array at its Warren Transmission plant that will be GM’s largest solar installation in Michigan.

“By supporting this project and making renewable energy commitments globally, we will surpass our goal to promote 125 megawatts of clean power by 2020,”  said Rob Threlkeld, GM global manager of renewable energy.

Calling all golfers: Hyundai sweepstakes winner gets 'ultimate' golf package

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(October 20, 2015) FOUNTAIN VALLEY, Calif. — It’s every golfer’s dream to play in a PGA Tour Pro-Am. With Hyundai’s Ultimate Pro-Am Experience sweepstakes, Hyundai is offering one lucky golfer just that and more. By entering at HyundaiGolf.com, one winner will receive a trip to play in three different Pro-Ams with PGA Tour professionals.

BMW and Uber to offer users complimentary rides in 7-Series

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(October 20, 2015) WOODCLIFF LAKE, N.J. — For the first time ever, BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on Oct. 24.

Starting Monday, Uber users in New York, Miami, Los Angeles and Chicago will have the opportunity to receive a complimentary ride from a BMW product specialist to a destination of their choice in the brand new BMW 7 Series.
 

Nissan parters with Scoot Networks to study transportation's future

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(October 20, 2015) SAN FRANCISCO — This week San Franciscans have a new way to ride around the city with the addition of 10 all-electric Nissan New Mobility Concept vehicles to the Scoot Networks mobility service.

The Nissan New Mobility Concept, also known as a Scoot Quad, is a 100-percent electric, two-seater compact vehicle with a range of 40 miles and top speed of 25 mph — perfect for driving in urban areas.

Honda unveils its all-new 10th-generation Civic sedan

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(October 20, 2015) TORRANCE, Calif. — Honda on Monday unveiled its all new 10th generation 2016 Civic, a complete remake that Honda says "represents one of the most comprehensive and ambitious new-model developments ever undertaken by Honda, requiring an unprecedented commitment of R&D resources and Honda engineering prowess."

New Volkswagen Passat to start at $22,440

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(October 19, 2015) HERNDON, Va. — Volkswagen today announced pricing of the new 2016 Volkswagen Passat, a midsize sedan that is designed for the American lifestyle and built at Volkswagen’s factory in Chattanooga, Tenn., starting at $22,440 — the same as the outgoing model when equipped with an automatic transmission.

Letter to Chevrolet: 2015 Silverado's bed liner is durable, worth the cash

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Dear Chevrolet:

I was worried that the many items dragged into and out of the bed of the 2015 Silverado 1500 4WD LS would scratch the bed liner, and I’d have to inform you of my transgression. Only they didn’t. Proof that the $475 cost for the factory applied spray-on bed liner is durable and well worth the money.