(October 20, 2015) WOODCLIFF LAKE, N.J. — For the first time ever, BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on Oct. 24.

Starting Monday, Uber users in New York, Miami, Los Angeles and Chicago will have the opportunity to receive a complimentary ride from a BMW product specialist to a destination of their choice in the brand new BMW 7 Series.
 
“With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6 & 7 Series product manager for BMW of North America.
 
"We couldn't think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience," said Amy Friedlander Hoffman, head of Business Development and Experiential Marketing at Uber.
 
As the brand’s flagship sedan, the BMW 7 Series is the pinnacle of cutting-edge automotive technology and the future in automotive luxury. The 2016 BMW 7 Series sets a new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity and intuitive operation. The TwinPower Turbo engine offers an exhilarating driving experience, going from 0-60 mph in just 4.3 seconds. The BMW 7 Series has a starting MSRP of $82,295 (including destination and handling).