(July 15, 2015) The very last car special-ordered by The King of Cool — the late movie star Steve McQueen — will be offered for sale at the Mecum Daytime Auction in Monterey Aug. 13-15 at the Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course. A portion of the proceeds from the sale of the 1976 Porsche 930 Turbo Carrera will be donated to McQueen’s alma mater, the reform school Boys Republic.

(July 15, 2015) MONTEREY, Calif. — More than 2,300 community volunteers are descending on Mazda Raceway Laguna Seca this week to help host the FIM Superbike World Championship GEICO Motorcycle U.S. Round July 17-19. The army of volunteers will put in more than 8,500 hours in exchange for donations to their clubs and charities.
 

(July 14, 2015) IRVINE, Calif. — Mazda North America has announced the launch of Mazda Mobile Start, the only Smartphone Remote Engine Start system engineered and designed specifically for Mazda vehicles. Meeting all of Mazda’s exacting factory standards and specifications, Mazda Mobile Start can be purchased and installed at local authorized Mazda dealers.

(July 14, 2015) HERNDON, Va.  — Volkswagen has unveiled the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, developed by VW’s agency of record Deutsch LA, to analyze each user’s unique impression of the Golf R engine’s roar.

It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a race track, drifting, braking, among other cool stunts that correspond with the user’s voice recording.