Inside the Industry

GM donates 216 new diesel trucks to ASEP schools

(November 27, 2020) DETROIT — General Motors Customer Care and Aftersales remains committed to providing the necessary resources to ensure technicians within the dealer network are highly trained in order to service the advanced technology found in GM vehicles. It starts with recruiting young talent into the GM Automotive Service Education Program and Automotive Service Excellence Education Foundation, where they can start to build a highly successful and long-term career.

EPA confirms 250-mile range for VW ID.4 First Edition

(November 26, 2020) HERNDON, Va. — Volkswagen of America has announced fuel economy figures for the 2021 ID.4 electric SUV. The ID.4  First Edition and Pro models have an EPA-estimated 250 miles of range on a single charge. The EPA-estimated fuel economy for city driving is 104 MPGe; highway driving is rated at 89 MPGe, and combined city/highway at 97 MPGe.

Ram launches fourth phase of Armed Forces-inspired limited editions

(November 26, 2020) AUBURN HILLS, Mich. — Ram Truck has announced that orders for the fourth installment of “Built to Serve Edition” trucks will open next month with production slated for early 2021 at its Sterling Heights (Michigan) Assembly Plant. Ram is celebrating America's five land, sea and air-based armed forces with “Built to Serve Editions” of its popular Ram 1500 half-ton pickup truck lineup. This fourth installment offers a maritime land force-inspired theme with both Tank and Flame Red exterior colors offered along with a black interior with Medium Greystone accent stitching.

Ram continues holiday tradition at 94th annual Macy's Thanksgiving parade

(November 25, 2020) AUBURN HILLS, Mich. — The Ram Truck brand is participating in the one-of-a-kind holiday tradition as the Official Truck of the Macy’s Thanksgiving Day Parade for the sixth consecutive year. Working closely with the Macy’s team and the City of New York for the television-broadcast-only special presentation, Ram is helping to keep the holiday tradition alive as more than 15 trucks will be towing all the floats, allowing millions of New Yorkers and the nation to safely experience it from the comforts of home and bring joy into the hearts of millions across the nation.

Dodge/SRT launches Black Friday power dollars — $10 per hp off list price

(November 25, 2020) AUBURN HILLS, Mich. — Dodge//SRT is gearing up for Black Friday with the industry-exclusive “Dodge Power Dollars” program. For a limited time, Dodge is offering a $10-per-horsepower cash allowance toward the purchase of the new 2021 Durango. From Nov. 27 to Nov. 30 customers across the United States who purchase any 2021 Dodge Durango from dealer inventory will get a $10-per-horsepower cash allowance.

Driving a Mini Cooper S Countryman on Iceland's Ring Road 1

(November 25, 2020) Iceland is a country of contrasts on the north-western edge of Europe. The island state in the North Atlantic is as famous for its hot springs as it is for its huge ice fields. Traditional horse breeding is still as successful here as is the internationally significant aluminum production. Tourism has also recently become increasingly important as an economic sector. The pristine natural beauty located near the Arctic Circle, the fascinating variety of the landscapes and the contrast created by active volcanoes and snow-covered glaciers attract visitors from all over the world.

All-new Artura is McLaren's next-generation high-performance hybrid supercar

(November 24, 2020) McLaren Automotive will bring the full force of its expertise in hybrid powertrain engineering to the supercar class next year with the introduction of the new Artura, a High-Performance Hybrid (HPH) developed with the benefit of more than half a century of McLaren knowledge, experience and engineering achievements in race and road cars.

Hyundai, INEOS sign pact to explore future hydrogen economy

(November 23, 2020) Hyundai Motor Company and INEOS today announced the signing of a memorandum of understanding to explore new opportunities to accelerate the global hydrogen economy. Hyundai and INEOS will jointly investigate opportunities for the production and supply of hydrogen as well as the worldwide deployment of hydrogen applications and technologies.

GM's Factory Zero becomes first U.S. auto plant to install 5G technology

(November 23, 2020) DETROIT — General Motors has announced that Factory ZERO, Detroit-Hamtramck Assembly Center, the company’s all-electric vehicle assembly plant, is the first automotive plant in the U.S. to install dedicated 5G fixed mobile network technology. Verizon’s 5G Ultra Wideband service is operating now at Factory ZERO, with its exponential increases in both bandwidth and speed supporting the ongoing transformation of the plant as it prepares to begin producing EVs in 2021.

Lincoln Nautilus gets refreshening, new 'sanctuary-like' interior

(November 22, 2020) DEARBORN, Mich. — In a world filled with noise and distraction, Lincoln introduces the new Nautilus showcasing the brand’s signature design, elevated technology and a new interior that brings a sense of calm and sanctuary to the midsize luxury SUV segment. “Our focus continues to be on long-term, healthy growth, and despite the many challenges we’ve all faced this year, the Lincoln brand continues to build momentum and outperform around the world,” said Joy Falotico, president, Lincoln Motor Company.