Inside the Industry

Mitsubishi shows off new electrified crossover concept

(March 10, 2019) TOKYO — Mitsubishi Motors Corporation (MMC) held the global debut of the Mitsubishi Engelberg Tourer next-generation crossover SUV concept at the 89th Geneva International Motor Show. Embodying the "Drive your Ambition" corporate tagline, the Mitsubishi Engleberg Tourer uses MMC’s established and advanced electrification and all-wheel control technologies to raise SUV appeal to a new level.

BMW Manufacturing largest U.S. automotive exporter by value

(March 8, 2019) SPARTANBURG, S.C. — For the fifth consecutive year, BMW Manufacturing led the nation in automotive exports by value, according to data released this week by the U.S. Department of Commerce. BMW exported 234,689 X models from its Spartanburg plant during 2018. About 81 percent of these Sports Activity Vehicles and Coupes were exported through the Port of Charleston with an export value of more than $8.4 billion, according to Commerce Department data.

This confirms that the South Carolina factory is the leading U.S. automotive exporter by value.

Volkswagen celebrates 70 years of the iconic Beetle at Amelia Island

(March 8, 2019) HERNDON, Va. — This Sunday — March 10 — the People’s Car will make its debut at one of the most prestigious collector-car events in the world, the Amelia Island Concours d’Elegance. To celebrate both the final year of the current-generation Beetle and the 70th anniversary of the first Beetle being sold in the U.S., the Concours is hosting a class for Beetle cars with custom coachwork.

The Concours, now in its 24th year, traditionally features a special class that stands apart from concours orthodoxy.

Hyundai to display 2019 Nexo fuel cell SUV at Smart Mobility Summit

(March 8, 2019) FOUNTAIN VALLEY, Calif. — Hyundai will display the technologically-advanced NEXO fuel cell SUV at the 2019 Smart Mobility Summit. NEXO will be showcased at the Summit on March 9 at the Empire Garage in Austin, Texas, marking the NEXO’s first appearance in Texas.

Now in its fifth year in Austin, the Smart Mobility Summit will feature innovative technology demonstrations and interactive panel discussions.

Aston Martin's first SUV undergoes extreme winter testing in Sweden

(March 8, 2019) GAYDON, UK — Aston Martin DBX — the British luxury marque’s first SUV — has continued its intensive development program this week at Pirelli’s official test facility, close to the Arctic Circle in Sweden.
Pirelli’s R&D Sottozero Centre at the Flurheden Proving Ground provides a range of extreme environments, from snowy roads to ice handling courses, allowing Aston Martin’s vehicle dynamics specialists — led by Aston Martin Chief Engineer, Matt Becker — to put the DBX prototype to the test.

Dodge brand launching national 'Muscleville' campaign

(March 7, 2019) AUBURN HILLS, Mich. — The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout March.

The first two of four new broadcast spots, featuring Bill Goldberg as the Mayor of Muscleville, launches across television this week.

Rolling Big Power releases new stealth power running boards

(March 7, 2019) Rolling Big Power, an industry leading manufacturer of aftermarket wheels, tires, suspension and exhaust components, has announced the release of its Stealth Power Running Boards for stock and lifted trucks, Jeeps and SUVs. The dual motor, power-assisted running boards deploy and help the driver and passengers get in and out of the vehicle, especially when an aggressive lift or larger than stock wheels and tires are present.

Nissan capitalizes on custom truck trend with Rocky Ridge packages

(March 7, 2019) INDIANAPOLIS — Nissan and Rocky Ridge Trucks are making it official — Titan XD, Titan, Armada and Frontier are now available to be purchased with Rocky Ridge packages at Nissan dealerships. The collaboration was announced Wednesday at the 2019 Work Truck Show, North America"s largest work truck exhibition event held March 6-8 at the Indiana Convention Center.

The turnkey truck packages are available through participating Nissan dealerships nationwide and can be fully financed through Nissan"s financial arm, Nissan Motor Acceptance Corporation (NMAC).

Mazda unveils CX-30 compact crossover SUV; coming to U.S. in 2020

(March 6, 2019) HIROSHIMA, Japan — Mazda on Tuesday made the world premiere of the second model in its new-generation lineup, the Mazda CX-30 compact crossover SUV at the Geneva Motor Show. As a new core model, the CX-30 will be rolled out to global markets, with sales starting from Europe this summer. The CX-30 will go on sale in the U.S. sometime in 2020.

Hyundai shares first glimpse of all-new Sonata sedan

(March 7, 2019) SEOUL — Hyundai Motor has revealed images of its next-generation Sonata, showcasing a sporty four-door-coupe look. The eighth-generation Sonata embodies Hyundai’s Sensuous Sportiness design concept. It is a fully transformed vehicle following the release of the seventh-generation Sonata in 2014.