Inside the Industry

Lexus IS ad campaign says 'Obsession Has Many Names'

(January 5, 2021) PLANO, Texas — Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

Second part of mid-engine Corvette story released

(January 5, 2020) DETROIT — Chevrolet has released the second chapter of its two-part documentary: “Revolution: The Mid-Engine Corvette Development Story.” This episode follows the Corvette engineering team’s journey to build a supercar for every day – with superior ride comfort on the highway and well-balanced handling on the track – while also chronicling the rigorous performance testing process at the most demanding track in the world.

Bringing serenity to the city and beyond — The 2021 Bentley Bentayga Hybrid

(January 5, 2021) CREWE, England — Bentley is taking the next step on its journey to a sustainable future with the launch of the new Bentayga Hybrid that it says is "the only electrified true-luxury SUV in the world," and a model that Bentley predicts will become the best-selling member of the new Bentayga family. Following the recent launches of the new Bentayga V8 and Bentayga Speed, the new Bentayga Hybrid becomes the third model in luxury SUV portfolio.

Toyota’s “The Sienna Life” campaign celebrates life’s spontaneous moments

(January 4, 2021) PLANO, Texas — The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Nissan Design creates 'GT-R (X) 2050,' bringing intern’s dream to life

(January 4, 2021) SAN DIEGO — In 1970, the term "minivan" had yet to be coined, SUVs were primarily used by outdoor surveyors, and a new kind of supercar emerged wearing the unfamiliar badging "GT-R" in Japan. And future car designer Jaebum "JB" Choi was still decades away from being born in Seoul, South Korea. A lot can change in 50 years.

Fisker partners with Magna for Fisker Intelligent Pilot on upcoming Ocean SUV

Fisker Ocean

(January 4, 2021) SAN FRANCISCO  Fisker today announced it will partner with Magna for the joint development of FI-Pilot, which will be first applied on the Fisker Ocean SUV, planned for launch in the fourth quarter of 2022. This unique partnership will result in the creation of an advanced and scalable domain controller architecture that will support a range of technologies and customer convenience features for the Ocean.

Mercedes-Benz electric truck in practical use in Germany

(January 3, 2021) HAMBURG, Germany — The battery-powered Mercedes-Benz eActros is starting another customer trial with Netto Marken-Discount in the greater Hamburg area. The food discounter is testing the heavy-duty electric truck to supply its Hamburg supermarkets with, for example, fruit, vegetables, dairy products and dry goods. The eActros does three to four tours every day, often covering distances of more than 100 kilometers (62 miles). Between tours, the vehicle is recharged at the Netto depot in Henstedt-Ulzburg just outside Hamburg.

Bentley Bacalar Car Zero undergoes final testing

(January 1, 2021) CREWE, England — The first member of the Bentley Mulliner Coach built portfolio — the Bacalar  has started its final test, development and durability work in December ahead of the build of 12 pre-sold customer cars due to start build next year. Bacalar Car Zero, a purpose-built engineering prototype and the first barchetta-style Bentley of the modern era, is accumulating mileage and passing crucial quality tests at a variety of locations around Europe.

Series production of the Volkswagen Beetle began 75 years ago in Wolfsburg

(December 31, 2020) HERNDON, Va. — On Dec. 27, 1945 series production of the Volkswagen Limousine began. Referred to internally as “Type 1,” and later becoming world-famous as the “Beetle,” the vehicle’s unique success story started in Wolfsburg thanks to the strategic vision of British Major Ivan Hirst.

Mecum to offer 200 cars from Rick Treworgy’s Muscle Car City, Jan. 22-23

(December 31, 2020) WALWORTH, Wis. — Mecum Auctions has announced a full-scale extension to the January auction action in Florida with an additional offering of 200 cars plus an extensive selection of Road Art and memorabilia from Rick Treworgy’s Muscle Car City.