Here's the Thing

Ford back on top as most-considered brand

(March 10, 2011) IRVINE, Calif. (PRNewswire) — According to the latest Kelley Blue Book www.kbb.com Market Intelligence Brand Watch study, Ford is back on top as the most-considered auto brand among new-car shoppers.

Ford consistently captured the most-considered auto brand title from fourth quarter 2009 through second quarter 2010, but momentarily fell to the No. 2 spot for third quarter 2010 when Toyota re-captured its previously held most-considered brand status for that quarter.

Europeans want more range before considering electric vehicle, study finds

(March 9, 2011) PRNewswire — Despite rising fuel prices, the mass adoption of electric vehicles (EVs) in Europe is still some distance away. That's the finding of a new study by Deloitte, the business advisory firm.

Study finds U.S. back on the road to gridlock

(March 8, 2011) KIRKLAND, Wash. (PRNewswire) — A new study by INRIX found what millions of Americans drivers caught in big city traffic every day already know — the U.S. is a nation of gridlock.

Toyota has immediate concerns to address in the U.S.

(March 8, 2011) SANTA MONICA, Calif. — Toyota's "Global Vision" conference this Wednesday promises to set the tone for the Japanese automaker's worldwide direction in the next decade. But Edmunds.com's analysis shows that Toyota has much more immediate concerns to address — at least here in the United States.

New poll finds younger drivers more likely to text and drive

(March 7, 2011) YONKERS, N.Y. —Thirty percent of respondents under 30 years of age said they had texted while driving in the past 30 days in a poll taken by Consumer Reports National Survey Center.

The disturbing findings were released today as the the U.S. Department of Transportation and Consumer Reports announced a new partnership to educate parents, teachers, and teens about the dangers of distracted driving.

AutoTrader finds shoppers more concerned about mileage than in summer 2008

(March 7, 2011) ATLANTA (PRNewswire) — A full 53 percent of car shoppers on AutoTrader.com in February said they are more likely to consider a more fuel-efficient car than the one they currently own as a result of rising fuel prices, according to a just-completed survey of visitors to the car-shopping and information site in February.

Study finds 80 percent of current car shoppers influenced by gas prices

(March 7, 2011) IRVINE, Calif. (PRNewswire) — The still-slumping economy coupled with concern over the rise in gas prices has caused an increasing number of new car and used car shoppers to change their vehicle consideration criteria.  In February, four out of five car shoppers — 81 percent — said that gas prices have influenced vehicle considerations, up 11 percentage points over January. 

Flashy new cars in Geneva overshadowed by rising fuel costs.

(March 6, 2011) Amid the flash and excess that's typically featured at the 2011 Geneva Auto Show, rising oil costs are thrusting fuel-efficient vehicles into the show's limelight, reports Edmunds AutoObserver.

The show is open to the public through March 13.

Gas panic 2011: Hybrid/electric vehicles not the answer

(March 4, 2011) CHICAGO (PRNewswire) — As the price for a gallon of gasoline creeps over $4 a gallon — and shows no sign of slowing — many drivers are wondering if they should trade in their gas guzzler for something more fuel efficient, such as a hybrid or electric vehicle. 

According to the editors at Cars.com the answer is most often "No."

Luxury market expected to lead huge rebound in auto leasing

(March 3, 2011) SANTA BARBARA, Calif. (PRNewswire) — ALG, the industry benchmark for residual values and depreciation data, today announced that it expects a significant resurgence in the automobile leasing market in 2011 that will continue through 2015.