(October 21, 2014) RHINEBECK, N.Y. — New research from Phoenix Marketing International, a global marketing services firm, has released the results of a recent study that focused on vehicle on demand and car sharing services such as Uber, Lyft, ZipCar and Cars2Go. The research revealed that as awareness levels continue to increase, consumers are more likely to rethink the purchase of a car.
“Vehicle on demand and car sharing services have been making headlines as they continue to disrupt consumers’ needs,” said Dennis Syrkowski, president, Automotive for Phoenix Marketing International.