February 2024

One of the last Hudsons

This 1956 Hudson was discovered in New Mexico in an abandoned state. Hudson was near the end of its life in 1956, with the last Hudson rolling off the assembly line on June 25, 1957. Total Hudson sales dropped to 22,588 in 1956 and bottomed out in the shortened 1957 model year to 4,180 units. The 1956 model could be purchased with a V8 engine. (Photo by Jim Prueter)

 

BMW is 'Talkin’ Like Walken' during this year’s Super Bowl



(February 6, 2024) BMW will return to the Super Bowl on Sunday with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken,” also features another icon — Hollywood icon Christopher Walken — along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and Grammy Award Winning global superstar and Super Bowl LVIII halftime performer, USHER.

Toyota Tacoma has 'More Power for More Play' in new campaign



Adventure awaits for the
all-new 2024 Toyota Tacoma


(February 6, 2024) PLANO, Texas — Built with more power than ever before, the all-new 2024 Tacoma is completely redesigned and reimagined and ready to take on all the action. Launching this week, the “More Power for More Play” campaign highlights the model 2024 truck’s exciting new i-FORCE and i-FORCE MAX powertrains, rugged capabilities, modern technology and features that are guaranteed to amplify life’s exciting adventures and off-roading excursions.

Elegance meets tech in 2025 Lincoln Aviator



(February 6, 2024) The new 2025 Lincoln Aviator SUV combines elevated design and connected experiences including the all-new Lincoln Digital Experience and BlueCruise hands-free highway driving technology, available on Aviator for the first time. Lincoln enhances its popular three-row SUV by showcasing the brand's evolved design language and focusing on signature features and connected experiences.

OnStar’s most popular features now standard in all 2025 GM vehicles



(February 5, 2024) DETROIT – GM is making some of OnStar’s most sought-after technology even more accessible to retail and fleet customers. Starting with the 2025 model year, every customer who buys a new Chevrolet, Buick, GMC, or Cadillac vehicle will get Automatic Crash Response, remote vehicle commands, and navigation and voice assistance features at no additional cost above the vehicle purchase price.

Ford to offer free Tesla Supercharger adapter to eligible EV customers



(February 5, 2024) Last year, Ford announced that its EV customers would gain access to Tesla Superchargers across the U.S. and Canada beginning this spring. As that moment approaches, Ford President and CEO Jim Farley said last week that eligible Ford EV customers will soon be able to reserve a complimentary Fast Charging Adapter.

EV sales start to fall in industry bellwether California



(February 5, 2024) Following a long, seemingly inexorable climb, registrations of battery-electric vehicles in California fell in the fourth quarter of last year. EV sales have now fallen for two consecutive quarters in the state, even as California regulators set a 2035 deadline for all new auto registrations to consist of zero-emission vehicles. California has become the EV trendsetter in the U.S.