(February 21, 2024) AUBURN HILLS , Mich. — The Jeep brand is bringing more capability, more refinement, new technology, more standard safety features, more content and more value to the world’s most off-road capable midsize truck. The new 2024 Jeep Gladiator has a starting U.S. manufacturer’s suggested retail price (MSRP) of $39,790 including a $1,895 destination charge. Jeep says this price is $1,725 less than the model it replaces.