News archive

October 2023

'Find New Roads' out, 'Together Let's Drive' in at Chevrolet

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(October 28, 2023) Chevrolet is replacing its decade-old "Find New Roads" advertising tagline with "Together let's drive," a slogan that brand marketing leaders say is designed to evoke a sense of connection in transformational times. The new tagline debuted Friday at Game 1 of Major League Baseball's World Series with an ad highlighting vehicle affordability, including the new Trax subcompact crossover that starts at $21,495 with shipping, Chevy CMO Steve Majoros said.

Nissan offers adventure-ready Rogue at 2023 SEMA show

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(October 28, 2023) NASHVILLE, Tenn. — Nissan will bring motorsports excitement and off-road inspiration to the 2023 SEMA show, with thrilling concept vehicles set to debut at the aftermarket and customization expo at the Las Vegas Convention Center, Oct. 31-Nov. 3.

BMW Motorrad introduces 2024 M 1000 XR

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(October 27, 2023) WOODCLIFF LAKE, N.J.  — BMW Motorrad has introduced the new 2024 M 1000 XR, the lightest and most powerful cross-over motorcycle in the world. The new BMW M 1000 XR is the long-distance sports bike designed to meet the highest demands, from dynamic riding on winding roads to long-distance touring and to time spent on track.
 

Mecum Chattanooga 2023 auction reaches $13.2 million in sales

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393 vehicles sold in just two days
 at Chattanooga Motorcar Festival

(October 27, 2023) The annual Mecum Chattanooga collector car auction returned to the Chattanooga Convention Center again this past weekend, as the Chattanooga Motorcar Festival took over the streets of the Tennessee city’s stunning downtown region. This year’s auction saw nearly 400 vehicles hammer sold in just two days, Oct. 13-14, with total overall sales reaching $13.2 million.

Lexus debuts next-generation battery EV concept

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LF-ZC concept

World premiere of the next-generation
BEV concept LF-ZC, to launch in 2026
    
(October 27, 2023) Lexus has introduced a range of concept models under the theme "Pushing the Boundaries of the Electrified Experience," at the inaugural Japan Mobility Show 2023 envisioning new possibilities for mobility through electric cars. The Lexus booth hosted the global debut of the next-generation Battery Electric Vehicle (BEV) concept car LF-ZC, set for release in 2026, along with the BEV flagship concept model LF-ZL, which offers a glimpse into the brand's future.

Chevrolet Blazer EV is MotorTrend’s 2024 SUV of the Year

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(October 26, 2023) DETROIT — The all-new Chevrolet Blazer EV topped a field of 40 competitors to win MotorTrend’s prestigious “Golden Calipers” for 2024 SUV of the Year. MotorTrend credits the Blazer EV’s cutting-edge technology, dynamic design and unprecedented powertrain choices as the reasons for their selection.

Toyota Texas turns 20 — Keeps on truckin’

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Automaker marks major milestone
with $100,000 in community donations

(October 26, 2023) SAN ANTONIO — For two decades, Toyota Texas has been a leader in advanced manufacturing, innovation and community engagement. To commemorate the automaker’s 20th anniversary of assembling trucks and SUVs in the Lone Star state, community leaders came together today to celebrate the past and future of Toyota Texas. The San Antonio plant is the only place in the world that produces the Tundra and Sequoia, both on the same production line.

This Ford might still see some action

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This 1969 Ford might still have some life as a work truck. When this picture was snapped, it was in at least temporary retirement on the side of a road in North Carolina. (Photo by Ralph Gable)

2024 Audi Q8 and SQ8 receive dynamic exterior design update

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(October 26, 2023) HERNDON, Va. — Audi has updated its flagship Q8 55 TFSI and sporty SQ8 with a bolder design and upgraded lighting technology. The 2024 Audi Q8 now comes equipped with standard Matrix-design LED headlights, while the digital OLED rear lights complete the expanded illumination offering with four selectable lighting signatures, exclusively available on the SQ8.