(October 26, 2023) HERNDON, Va. — Audi has updated its flagship Q8 55 TFSI and sporty SQ8 with a bolder design and upgraded lighting technology. The 2024 Audi Q8 now comes equipped with standard Matrix-design LED headlights, while the digital OLED rear lights complete the expanded illumination offering with four selectable lighting signatures, exclusively available on the SQ8.

New revised front and rear fascias feature new styling elements that underscore the SUV’s distinguished presence, while new wheels, and exterior colors, new decorative interior inlays, and seats with contrasting stitching highlight the car’s range-topping position among Audi’s wide lineup of Q-model SUVs.


The on-road presence of both models feature a dynamic roofline and design cues from the original Audi Ur Quattro. Thanks to the frameless doors, the roofline ends in gently inclined D-pillars, which are supported by the wide, pronounced wheel arches, paying homage to the vehicle’s quattro DNA, creating an unmistakable Audi silhouette that showcase its sporty and elegant proportions.

The octagonal Singleframe grille incorporates new elements, which extend into L-shaped treatments on the SQ8, and on the Q8 when equipped with the S line style package. Clearly differentiating the Q8 from other Audi models, the new grille treatments are now complemented by prominent new air intakes integrated into the lower fascia that portrays a commanding presence. The larger air intakes feature honeycomb grille across their surface on the 2024 SQ8, which also sports a redesigned front lip spoiler and rear diffuser.

New for the Q8 models are dynamic exhaust outlets, which underline a bolder presence on the road. The available Black optic package contains striking exterior accents, including high-gloss black for the mask surrounding the signature Singleframe grille, the trim on the side windows, and on the front and rear fascias. The 2024 Q8 and SQ8 also incorporates Audi’s new badging strategy with the model, derivative, and technology identifier laser etched into the B-pillar.

Standard on the 2024 Q8 are high-intensity Matrix-design LED headlights, with the digital daytime running lights now positioned on the upper horizontal edge to give the Q8 more visual width and form a connection between the headlights and Singleframe grille. HD Matrix-design LED headlights with Audi laser light are also available and instantly recognizable via a blue anodized aluminum housing incorporated into the headlight. New for the top-of-the-range headlights are digital daytime running-light signatures, which gives the Q8 its characteristic and unmistakable appearance by allowing the user to select one of four individual light signatures via the MMI.



For the first time, digitalized OLED (organic light emitting diode) rear lights are offered on the SQ8 Prestige as an available option. The digital OLED lights also feature four available digital light signatures in conjunction with the headlights. An LED light strip with black high-gloss trim and integrated Audi rings links the digital OLED rear lights across the entire width of the car. Additional functions include dynamic turn signals as well as various coming home and leaving home lighting animations.

The 2024 Q8 now includes Adaptive cruise assist with lane guidance, Remote start and Audi app store through Audi connect. A refined selection of available equipment now features a Carbon twill matte inlay standard for the SQ8. Three new metallic-finish exterior colors are now on offer: Sakhir Gold (Q8, SQ8); and Ascari Blue and Chili Red (SQ8). Further personalization is available thanks to four new wheel designs – one for the Q8 and three for the SQ8 — ranging in diameter from 21 to 23 inches.

As part of the 2024 update, a new Adaptive cruise assist area display can present lane change warnings, distance warning, Intersection assist, and Traffic light information all in vivid full-HD quality. Audi is also expanding the range of apps accessible via the infotainment system. For the first time, passengers can download popular apps from third-party providers such as Spotify or Amazon music through the new Audi app store in the MMI head unit, regular software updates will expand the range of available downloadable applications.


The standard 3.0-liter turbocharged TFSI V6 engine in the Audi Q8 produces 335 horsepower and 369 lb-ft of torque. Mated to an eight-speed Tiptronic transmission and standard quattro all-wheel drive, it will accelerate the Q8 from 0-60 mph in 5.5 seconds.

The SQ8’s standard 4.0-liter twin-turbocharged TFSI V8 produces 500 horsepower and 568 lb-ft of torque, will accelerate the SQ8 from 0-60 mph in 4.0 seconds, and features an on-demand cylinder deactivation system.


The dynamic exterior design and new lighting technology updates underscore the distinguished presence of both models. The updated Q8 and SQ8 models are arriving in U.S. showrooms in the first quarter of 2024.