August 2023

Audi celebrates motorsports heritage with R8 at Monterey Car Week



(August 9, 2023) HERNDON, Va. — Audi of America says farewell to the Audi R8 at the Rolex Monterey Motorsports Reunion hosted at Laguna Seca during this year’s annual Monterey Car Week. A celebration of the past and a look to the future — the R8 will take its final laps around the storied track led by the RS e-tron GT, the spearhead of the brand’s electric offensive and the first all-electric RS model from Audi Sport.



Hennessey reveals Venom F5 'Revolution Roadster' hypercar in bare carbon



Priced from $3 million, the roadster
is limited to just 12 units worldwide


(August 9, 2023) SALY, Texas  — Hennessey Special Vehicles, the Texas-based hypercar manufacturer, presents the global debut of the new Venom F5 Revolution Roadster hypercar, revealed in exquisite, exposed carbon fiber. The Revolution Roadster follows last year's premiere of the roofless Venom F5 Roadster and this year's debut of the track-ready Venom F5 Revolution Coupe, combining the best traits of both models — visceral open-air motoring with a racing circuit focus.

Genesis redefines luxury automotive ads through 'Luxe Is in the Details'



(August 8, 2023) FOUNTAIN VALLEY, Calif. — Genesis ha announced its new marketing campaign titled “Luxe Is in the Details,” celebrating the brand’s award-winning SUV lineup, and sharing its unique details with consumers in the United States. The campaign features three 30 second television spots showcasing the SUV line, GV80, GV60 and Electrified GV70 SUVs scheduled to air nationally beginning on Aug. 7.

New BMW 5 Series exclusively from China for China



(August 8, 2023) MUNICH, Germany —  Sporty elegance, groundbreaking technology and luxurious space at the rear are combined in the model variants of the new BMW 5 Series Sedan and the new BMW i5 which have been specially developed for the Chinese automotive market. Adapted in numerous details to the specific requirements of Chinese target groups, the versions of the new business sedan feature an extended wheelbase and distinctive proportions. This results in particularly generous space and comfort in the rear, which is further enhanced by exclusive equipment features.

A visionary design – The Bugatti EB112 on its 30th anniversary



(August 7, 2023) On the day of Giorgetto Giugiaro’s 85th birthday, Bugatti celebrates one of the legendary designer’s most eminent and revered works of art, the Bugatti EB112, which at its reveal in 1993 was seen as one of the most radical and sophisticated saloon cars in the world.

Volkswagen accelerates engineering and R&D capabilities in North America



(August 7, 2023) HERNDON, VA — Volkswagen continues to expand its design and engineering capabilities as well as grow its leadership team in North America with the addition of the company’s new chief engineering officer, Lyndon Lie. Building on his extensive leadership experience at General Motors and Nikola Corporation, Lie will oversee the development of future Volkswagen vehicles for the North American market, as well as research and development priorities across North America.

Ice Cube headlines Roadkill Nights Powered by Dodge on Aug. 12



(August 7, 2023) AUBURN HILLS, Mich. — MotorTrend Presents Roadkill Nights Powered By Dodge has announced that award-winning musician and actor, Ice Cube, will headline the day-long horsepower festival. Back for its eighth year, Roadkill Nights returns to downtown Pontiac, Mich., to celebrate all-things automotive. Now in a new location at the corner of Woodward Avenue and West Pike Street, guests will be treated to a day of family friendly, adrenaline-filled fun, with a grand finale performance from Ice Cube, who will power up the crowd as he takes to the main stage to close out the day.

F-150 Lightning production capacity to be tripled by this fall



Ford’s Rouge Electric Vehicle Center
targets 150,000 units after retooling


(August 6, 2023) DEARBORN, Mich. — Ford has resumed production of the F-150 Lightning following a six-week shutdown to expand and retool the Rouge Electric Vehicle Center plant to triple manufacturing capacity of the electric truck. With the expansion, Ford will have ability to produce the F-150 Lightning at an annualized rate of 150,000 units by this fall.

New 2024 Porsche 911 S/T — The lightest 911 of its generation



Limited production model marks
60th anniversary of Porsche 911

    
(August 5, 2023) ATLANTA — To mark the special anniversary of the iconic 911 sports car, the engineers in Weissach have designed a sports car dedicated to driving enjoyment in its purest form — the 2024 Porsche 911 S/T. The exclusive anniversary model unites the strengths of the 911 GT3 with Touring Package and the 911 GT3 RS and delivers a unique combination of agility and driving dynamics.