News archive

March 2019

Supercomputers, 3D printing aid performance of new Shelby GT500

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(March 14, 2019) DEARBORN, Mich. — When the 2020 Shelby GT500 goes on sale later this year, it will be the quickest-accelerating, most aerodynamically advanced street-legal Mustang ever, thanks to virtual testing in supercomputers and 3D printing. Borrowing best practices from more than a century of racing, Ford Performance designers, powertrain and aerodynamics engineers functioned as a virtual racing team to test hundreds of designs both digitally and physically.

All-new Sonata implements third-generation Hyundai platform

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(March 13, 2019) SEOUL — Hyundai has announced that it has implemented its third-generation vehicle platform to the new generation Sonata scheduled to go on sale later this month. The new platform will improve the market competitiveness of Hyundai’s newest Sonata and future vehicle models with greater flexibility for vehicle development, which dramatically enhances overall design, safety, efficiency, power and driving performance.

The new generation Sonata offers reduced weight and improved fuel efficiency while also achieving stronger durability with the new platform.

Infiniti restructuring operations, pulling out of Western Europe

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(March 13, 2019) HONG KONG — Infiniti Motor Company has announced a restructuring plan that will focus the brand on its largest growth markets, specifically North America and China, while withdrawing from Western Europe.

This restructuring plan will have no impact on Infiniti's ongoing operations in Eastern Europe, Middle East and, Asia, which continue to grow.

Fiat Centoventi — Cheap electric — very cool — concept

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(March 13, 2019) Fiat Concept Centoventi, shown at the Geneva Motor Show, is fundamentally a "blank canvas" ready to be painted to suit the customer's tastes and needs at any time of his life or day, without restrictions. In fact, it will be produced in just one form, which customers will be able to personalize using the "4U" program.

Karma's Pininfarina partnership breaks cover with teaser shot

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(March 12, 2019) IRVINE, Calif. — Southern California-based luxury electric automaker Karma Automotive today released a glimpse of the first results of its partnership with the iconic Italian luxury design and engineering house Pininfarina.

A Pininfarina-designed concept car, along with a next-generation luxury electric Revero and an all-electric Karma Vision concept, will form Karma’s “Shanghai Big Three” product announcement at Auto Shanghai 2019.

Acura #SuperHandling Challenge lets basketball fans showcase skills

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(March 12, 2019) Acura is partnering with basketball influencers, including ESPN analyst and host Jay Williams and sports commentator Fillayyyy to launch the Acura #SuperHandling Challenge during the March college basketball tournament. The challenge kicked off Monday with Williams tapping fans to bring their "super handling" dribbling skills into unexpected everyday situations.

Throughout the tournament, Williams and Acura will repost the best #SuperHandling videos to Instagram stories, providing technical analysis of fans' top moves.

Jeep marketing campaign begins — Legends Aren't Born, They're Made

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(March 11, 2019) AUBURN HILLS, Mich. — The Jeep brand is launching “Legends Aren't Born, They're Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers' attempts to stamp their SUVs in the same vein as a Jeep brand vehicle.

The two 30-second spots, "Anthem" and "SUV Letters Earned," are now running across television, in addition to the Jeep brand’s digital and social channels including YouTube, Facebook, Twitter and Instagram.
 

New Cadillac XT6 mid-sized crossover to start at $53,690

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(March 11, 2019) DETROIT – Cadillac’s first-ever three-row XT6 mid-sized crossover SUV will offer one of the segment’s strongest rosters of standard features and safety and driver assistance technologies, when it goes on sale this spring with a starting price of $53,690 including destination charge for the Premium Luxury FWD model.

The lineup also includes the XT6 Sport, with standard Sport Control AWD, which starts at $58,090.

Mitsubishi shows off new electrified crossover concept

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(March 10, 2019) TOKYO — Mitsubishi Motors Corporation (MMC) held the global debut of the Mitsubishi Engelberg Tourer next-generation crossover SUV concept at the 89th Geneva International Motor Show. Embodying the "Drive your Ambition" corporate tagline, the Mitsubishi Engleberg Tourer uses MMC’s established and advanced electrification and all-wheel control technologies to raise SUV appeal to a new level.