(October 6, 2021) SEOUL — Hyundai Motor has launched a global campaign, "Expecting Generation One," with the online premiere of a short film signaling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations. The campaign reinforces Hyundai Motor’s recent declaration at the 2021 IAA Mobility Show in Germany that it aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy.

(October 5, 2021) For all the promise autonomous vehicles hold to improve safety, their potential goes far beyond that. Autonomous vehicles also help to overcome mobility barriers for a key population — people with disabilities who need a step-change improvement in personal mobility.

(October 5, 2021) PLANO, Texas  — Some things are worth preserving at all costs. If you’re Kingo in Marvel Studios’ “Eternals,” played by Kumail Nanjiani, this includes your gleaming new Lexus IS 500 sports sedan. As the exclusive automotive partner of Marvel Studios’ “Eternals,” Lexus debuts a marketing campaign with a long-form video titled “Parking Spot.” In the two-minute piece, Kingo has to solve a very human problem before he can join the epic Super Hero battle happening downtown — finding a safe parking spot for his new Lexus IS 500 F SPORT Performance, the most powerful IS ever, with a 472-horsepower naturally aspirated V8 engine.

(October 4, 2021) Subaru of America has announced the launch of its Subaru Loves Pets initiative, the automaker’s annual nationwide campaign to support pets in need each October. On Oct. 22, Subaru will celebrate the third annual National Make A Dog’s Day, dedicated to making all dogs feel loved and cared for, including dogs with special needs.