(September 17, 2017) HERNDON, Va. — Volkswagen has released “VW Rule the Road,” a first-of-its-kind Instagram experience as part of its integrated campaign to launch the all-new 2018 Tiguan. Introducing a new tagline, “The New King of the Concrete Jungle,” the effort speaks to the model’s more sophisticated and refined design for urbanites.
The social experience, “VW Rule the Road” incorporates elements from the launch spot titled "The New King,” including the inflatable gorilla, the actress who plays the driver, and of course her Tiguan as she races through the city.