April 2011

Ford launches another 'Swap Your Ride' campaign

(April 8, 2011) DEARBORN, Mich. — There’s nothing like swapping your ride to change your opinion. At least that's how Ford sees it as it restarts its “Swap Your Ride” ad campaign.

Ford’s Swap Your Ride campaign returned this week, and Ford hopes it will continue to change consumer perceptions about its vehicles by giving consumers the chance to exchange their competitive-make vehicle and experience a new Ford for a week.

Ram unveils Hemi-powered truck for under $24,000

(April 7, 2011) DALLAS — The Ram 1500 Express — originally announced Feb. 15 under the code name Adventurer — is a new Ram Truck model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

Ford Focus ECOnetic gets 80 mpg, but won't be sold in the U.S.

(April 7, 2011) AMSTERDAM — Ford today announced the new Focus ECOnetic, debuting next week at the Amsterdam Motor Show. It will establish a new industry benchmark for fuel efficiency in the popular compact class.

The ECOnetic, which is propelled by a 1.6-liter four-cylinder diesel engine, is rated at 80 mpg and can go nearly 1,000 miles on a single tank of diesel fuel.
Unfortunately, the car, which will go on sale early next year, will not be sold in the United States. It will be introduced in Europe.

Mercedes to show A-Class concept

(April 7, 2011) Mercedes-Benz will show a small Mini-sized car, the Concept A, this month at the New York  and Shanghai auto shows. The Concept A demonstrates that all automakers, even luxury-car builders, are being forced to downsize because of tougher mileage regulations.

The four-place Concept A features a new 210-horsepower direct-injection turbocharged four-cylinder gasoline engine, a dual clutch transmission and a radar-based collision warning system with adaptive "brake assist." It is driven by the front wheels.

Toyota sells one-millionth Prius in U.S.

(April 7, 2011) TORRANCE, Calif. — Toyota has announced the one-millionth sale of the ground-breaking Toyota Prius, the world’s first mass-produced hybrid gas-electric vehicle, in the United States. The Prius first came to North America in 2000 as a radically different form of transportation.

It is the third milestone for Toyota’s hybrid lineup in the last six months that started with the announcement of worldwide Toyota Prius sales topping two million in October 2010 and overall global Toyota hybrid sales passing three million last month.

Subaru releases photo of next-generation Impreza

(April 7, 2010) NEW YORK — Subaru has released a photo of the redesigned 2012 Impreza sedan, ahead of the car's unveiling at the upcoming 2011 New York Auto Show.

Subaru provided few details on the redesigned Impreza, other than to say both four- and five-door models will make their world debut at the auto show, and that the new model will have a highway fuel-economy rating of 36 mpg, highest of any all-wheel-drive car sold in the U.S.

Ford vehicles cheat the wind

(April 7, 2011) DEARBORN, Mich. — Fuel economy improvements can result from reducing friction and drag — not only within engines and transmissions, but as air flows over and around the vehicle as it efficiently skims through the atmosphere at cruising speeds.

Chevrolet Volt wins gold medal in Edison Awards

(April 7, 2011) DETROIT — The Chevrolet Volt continued to build its resume of honors, winning the 2011 Edison Awards Gold Medal in the Personal Transportation Segment. The Edison Awards honor the innovation in the spirit of America’s greatest inventor and marketer Thomas Alva Edison.

Toyota, Microsoft announce partnership to develop next-generation telematics

(April 6, 2011) — Microsoft and Toyota today announced they have forged a strategic partnership and plan to build a global platform to develop next-generation telematics services using the Windows Azure platform.

The automaker expects that the new telematics will debut on Toyota electric and plug-in hybrid vehicles next year.

New Ford technologies take home gold at Edison Awards

(April 6, 2011) DEARBORN, Mich. — Three of Ford’s latest industry-exclusive technologies — rear inflatable seat belts, MyFord Touch and MyKey — took Gold at the internationally known 2011 Edison Best New Product Awards gala in New York last night.