My GM Rewards loyalty program expands rewards

(December 11, 2022) DETROIT — General Motors has launched the all-new My GM Rewards loyalty program for Chevrolet, Buick, GMC, and Cadillac customers, featuring three membership tiers and new ways to redeem, unlocking a new world of appreciation for rewards members. My GM Rewards is the most comprehensive Automotive Loyalty program for members. Today also marks the launch of the all-new My GM Rewards Card, in collaboration with Marcus by Goldman Sachs and Mastercard.

“For six consecutive years GM has been recognized as having the Highest Overall Manufacturer Loyalty by IHS Markit1, driving us to create an all-new My GM Rewards that greatly enhances the ownership experience,” said Julie Heisel, director of GM Rewards and GM Card. “The new My GM Rewards is a big win for our customers with more ways to earn and redeem points, including premium tiers of membership with exclusive offers and opportunities.”

The all-new My GM Rewards launches with easy, no-cost signup to any current or past Chevrolet, Buick, GMC, or Cadillac customers. With three membership tiers – Silver, Gold and Platinum — customers can level up as they spend. Each tier unlocks higher points earnings and redemption caps. Gold and Platinum rewards members can now redeem points toward the purchase of GM Certified Pre Owned vehicles and their points do not expire.

The expanded program allows members to earn and redeem points toward buying or leasing a new GM vehicle, as well as for parts, accessories, paid Certified Service, and select OnStar® and Connected Services plans.

My GM Rewards originally launched in 2018, as the industry’s first automotive rewards-based customer loyalty program. Today more than 6 million GM customers are part of My GM Rewards.

Together with Marcus by Goldman Sachs and Mastercard, GM is introducing the all-new My GM Rewards Card. The all-new credit card is seamlessly integrated into the My GM Rewards loyalty program and allows Cardmembers to redeem an unlimited number of points toward the purchase or lease of a new Chevrolet, Buick, GMC, or Cadillac vehicle. Cardmembers can also redeem points toward the purchase of Certified Pre Owned vehicles3 or toward eligible in-dealership GM services — paid Certified Service, parts, accessories, select OnStar® and Connected Services plans, as well as gift cards.

To apply, go to Applicants can see if they are approved for the My GM Rewards Card without impacting their credit score. There will be a hard credit check if applicants accept their approved offer, which could impact credit scores.

The My GM Rewards Credit Card benefits include:

    •    Unlimited 7X points for every $1 spent at GM
    •    Unlimited 4X points for every $1 spent everywhere else – the card that earns you unlimited 4% toward a new GM vehicle
    •    Points do not expire with an open account in good standing
    •    Earn a $100 card statement credit when you spend $1,500 on fuel or pay six months of electric bills for a registered electric vehicle per calendar year
    •    Up to $50 per year applied toward a vehicle detailing charge from a participating dealer
    •    Immediate Gold Tier in My GM Rewards, upon card approval
    •    World Elite Mastercard benefits