Fresh choice: All-new Mini offers a touch of individual style

(March 25, 2014) WOODCLIFF LAKE, N.J. — The all-new Mini is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style.

Mini has announced that a fresh range of model-specific products joins the Original Mini Accessories program, and is available with the car’s launch this spring. It means buyers can fine-tune the design and functionality of their Mini to suit their individual taste.

Striking exterior touches, hig
h-quality detailing for the interior and exclusive light alloy wheels are all available. Each emphasizes the distinctive character of the new Mini and the personal style of its driver.

Just as the third generation Mini is new from the ground up, so the range of Original Mini Accessories has been completely redesigned. The much-loved classics are still there — including roof graphics, exterior mirror caps and additional headlamps — but there is also something new and innovative. It’s a design concept for the exterior and interior made up of four Mini Design Lines, called Vivid Green, Speedwell Blue, John Cooper Works Pro and Essential Black.

For the first time, Original Mini Accessories are precisely matched in design and color. It means the new Mini can be fitted with a whole host of optional extras, each available in up to four design lines. The pioneering approach, ensuring a coordinated design to the outside and inside of the car, applies to textile and all-weather floor mats, sun protection elements, door sill cover strips, exterior and interior mirror caps, roof and side graphics, side indicator surrounds, key lanyards, protective covers and luggage compartment items.

Vivid Green: gives accessories a youthful, fresh look with striking dashes of rich green against a black background.

Speedwell Blue: adds a touch of sporty flair and a sense of tradition, thanks to a reinterpretation of the red, white and blue of the Union Jack, combined with a warm brown tone.

John Cooper Works Pro: reflects a passion for racing with a vibrant checkered flag in black, red and grey.

Essential Black: an understated and elegant design that’s pared back to a checkered pattern which runs diagonally.

Always a popular choice with customers of previous generation Minis, were the mirror caps, both internal and external. These are now available for the new Mini in the design lines Vivid Green, Speedwell Blue and John Cooper Works Pro. They are also in Union Jack, Black Jack, Checkered Flag Black/Grey, Checkered Flag Black/White and John Cooper Works Pro Carbon. Two additional finishes are new to the program, Big Bang and Gold Jack.

The selection of roof graphics is more varied than ever before. They are available in nine variants for the standard roof and six for the optional glass roof. Both roof versions can be enhanced with the
motifs Union Jack, Black Jack, Gold Jack, Checkered Flag Grey, Checkered Flag White. Additional options for the standard roof are Speedwell Blue, Vivid Green, John Cooper Works Pro and Checkered Flag Black.

Design accents can be added to the side indicator surrounds. In addition to the Union Jack, Black Jack, Checkered Flag Black/Grey and Checkered Flag Black/White, they are now available in the Mini Design Lines Vivid Green, Speedwell Blue, John Cooper Works Pro.

Side graphics are another buyers’ favorite. Made from high-quality foil, they run from the side indicators to the rear wheel arches. For the new Mini they are available in Vivid Green, Speedwell Blue and John Cooper Works Pro, as well as a new version of the John Cooper Works design in the colors Chili Red and Jet Black.