Inside the Industry

Volkswagen ID.4 EV added to Petersen Museum electric vehicle exhibit



(April 4, 2021) HERNDON, Va. — Volkswagen has announced that the 2021 ID.4 EV is now part of the “Building an Electric Future” exhibit at the Petersen Automotive Museum. The multimedia exhibit, which opened to the public in November 2019, celebrates Volkswagen’s history, both globally and locally, and showcases the design and construction of the vehicles of tomorrow.

Nissan and Brie Larson bring back the ‘Thrill’ of driving in new campaign



(April 3, 2021) NASHVILLE, Tenn. –— Following the reveal of 10 new products over 20 months, the Nissan brand now focuses on the "Thrill" of its refreshed lineup and bringing that excitement to customers. Actor Brie Larson showcases Nissan's thrilling vehicles from the past, present and future in the brand's latest commercial. As an official NCAA partner, Nissan will debut the "Thrill" campaign during the NCAA Men's Final Four with a brand-new spot named, "The New Nissan."

2022 Porsche 911 GT3 to start at $162,450



(April 2, 2021) ATLANTA — Porsche announced changes today for the 2022 911 model line including upgrades to the car’s comfort and communications systems. Leading the 2022 911 model lineup is the new 911 GT3, the most focused and agile ‘992’ generation car yet.  The 2022 Porsche 911 GT3 is now available for U.S. customers to configure and order. The new model carries a starting MSRP of $162,450 including a $1,350 delivery fee. The 911 GT3 is expected to arrive in the U.S. as part of the 2022 model year, reaching dealers by the fall. 


Toyota Indiana kicks off 25th anniversary year at 2021 Sienna celebration



(April 2, 2021) PRINCETON, Ind.  — Toyota Indiana has celebrated numerous milestones over the past year — 6 millionth vehicle, 2 millionth Highlander and 30 millionth U.S. assembled vehicle — just to name a few. During an event this week, Toyota Indiana celebrated the company’s all-new, all-hybrid 2021 Sienna. And, there’s even more to celebrate. This year marks the 25th anniversary of the facility’s groundbreaking. To kick off this milestone, the company cemented its dedication to the community by pledging a major gift.

Lexus accelerates its electrified future with LF-Z Electrified concept debut



(April 2, 2021) TOYOTA CITY, Japan — Lexus has announced initiatives for the transformation of the Lexus brand through its “Lexus Concept Reveal Show.” Since the launch of the RX 400h — the world’s first luxury electrified model — in 2005, Lexus customers have purchased nearly two million electrified vehicles, as of the end of 2020 and currently, offers nine models of hybrid electric vehicles(HEVs) and battery electric vehicles (BEVs) in approximately 90 countries and regions around the world. Lexus has always pursued both performance and environmental friendliness.

Hyundai releases teaser sketch of segment-shattering Santa Cruz 




(April 1, 2021) FOUNTAIN VALLEY, Calif. — Hyundai has released the first teaser sketch of its highly anticipated Santa Cruz Sport Adventure Vehicle. The 2022 Santa Cruz will break new ground within the SUV, truck and crossover segments by offering a new category of vehicle unlike anything else in the U.S. market.

Mercedes-AMG defines the future of electrified driving performance



(April 1, 2021) With future drivetrain electrification, Mercedes-AMG combines superior performance and impressive driving dynamics with maximum efficiency. The development of future drive concepts will continue to benefit from the valuable experience gained from close cooperation with the Formula 1 experts at Mercedes-AMG High Performance Powertrains (HPP) and the Mercedes-AMG Petronas F1 Team. The cooperation between the three performance specialists will intensify even further in 2021, reflected, among other things, in the bundling of motorsport activities.

Genesis X Concept EV-based GT is unveiled



(April 1, 2021) LOS ANGELES — Genesis has introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car. A world-premiere video captured the concept car’s debut, which took place on March 26 on a private rooftop in Los Angeles.  The Genesis X Concept is the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts, and epitomizes its new take on sustainable luxury car design.

Kia EV6 redefines electric mobility with inspiring design, exciting performance



(March 31, 2021) SEOUL — The new Kia EV6 brings long-range, zero-emissions power, 800V ultra-fast charging and distinctive styling to the crossover SUV market. The EV6 is Kia’s first car to be based on the company’s dedicated new platform for battery electric vehicles (BEVs). The EV6 is the first dedicated BEV produced by Kia using the all-new Electric-Global Modular Platform (E-GMP), and forms the first part of Kia’s transition to the new era of electrification under the new brand slogan, "Movement that inspires."

2020-21 GMC Savana and Chevy Express recalled for fire risk



(March 31, 2021) WASHINGTON — The U.S. Department of Transportation (NHTSA) urged owners of 2020 and 2021 GMC Savana and Chevrolet Express to park their vehicles outside and away from homes, structures, and other flammable materials such as vegetation, until their vehicles have been repaired, due to a new recall for the risk of fire.