Inside the Industry

American Honda announces partnership with TrueTimber

(August 16, 2023) American Honda, the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides, today revealed a partnership with TrueTimber, the industry-leading camouflage brand, that will see the companies collaborating on future projects. The two brands have already worked together in the past, for example partnering on special editions of Honda Pioneer and Talon side-by-side models featuring the TrueTimber Viper Urban Camo pattern. In addition, TrueTimber has offered Honda-branded clothing items under a licensing agreement.

Corvette's 70th anniversary celebrated by Petersen Automotive Museum

By David Boldt

(August 16, 2023) LOS ANGELES — It began (as I did) in 1953. The American economy was booming, but then, so was Wisconsin’s senator, Joe McCarthy. And while the election of Dwight Eisenhower put World War II fully behind us, the Cold War was heating up. With that, a handful of execs at General Motors believed the company should be building a sports car, and while the all-new Corvette was not yet America’s Sports Car, the basics were there, and at least one engineer, Zora Arkus-Duntov, recognized its potential.

Hyundai, Georgia Ports celebrate first metaplant shipment

(August 15, 2023) SAVANNAH, Ga. — Hyundai Motor Group Metaplant America (HMGMA) and Georgia Ports Authority gathered on the dock this week to celebrate the first shipment of parts for the EV Manufacturing facility under construction in Bryan County.

Ford BlueCruise expands flexibility with complimentary trial

(August 15, 2023) DEARBORN, MICH. — As Ford continues to evolve how the company offers products and services, this includes the way customers access BlueCruise — Ford’s hands-free highway driving technology. Ford now is including BlueCruise hardware standard from the factory to provide flexibility and choices to more customers.

Aston Martin introduces the 2024 DB12 Volante open-top Super Tourer

V12 engine makes 671 HP
with 0-60 time of 3.6 seconds

(August 5, 2023) GAYDON, UK — Aston Martin has introduced the new DB12 Volante. Companion to the recently introduced DB12 Coupe — the first in the marques next generation of sports cars, this open-top model combines Super Tourer performance and handling with the irresistible sensory thrills of roof-down driving.

Honda advances recycling initiative using discarded Honda uniforms

(August 14, 2023) Honda associates put a lot into the products they make, now including the shirts right off their backs. Honda is advancing a recycling initiative that takes uniforms worn by associates at its U.S. manufacturing and R&D facilities and transforms them into sound-absorbing insulation for use in Honda and Acura automobiles. This program diverts approximately 45,000 pounds of uniforms from reaching landfills each month as Honda works toward its commitment to use 100% sustainable materials in its products in the future.

Limited edition marks final EcoDiesel version of Jeep Gladiator

(August 14, 2023) AUBURN HILLS, Mich. — The Jeep brand is marking the end of Gladiator EcoDiesel production with the limited-edition Gladiator Rubicon FarOut.  Introduced for the 2021 model year, the Jeep Gladiator Rubicon EcoDiesel raised the capability bar with best-in-class 442 lb.-ft. of torque, unmatched in the midsize pickup truck segment, the TorqueFlite 8HP75 eight-speed automatic transmission and more than 500 miles of driving range.

Fisker's Super GT convertible Rōnin priced at $385,000

Rōnin to produce 1,000 hp
with expected 600 miles range

(August 12, 2023) LOS ANGELES — Fisker, driven by a mission to create the world’s most emotional and sustainable electric vehicles, has released additional details on its Fisker Rōnin Super GT, an all-electric convertible that was showcased at the company’s first-ever Product Vision Day on Aug. 3.

Ford  takes action after supplier disclosure of cyber security vulnerability

(August 11, 2023) DEARBORN, Mich. — Ford says it takes cyber security seriously and regularly works with security researchers, suppliers and other vehicle manufacturers to protect customers, products and enterprise.  This statement was made Thursday after Ford learned from a supplier that a security researcher discovered a vulnerability in the Wi-Fi software driver supplied for use in the SYNC 3 infotainment system. The system is available on some Ford and Lincoln vehicles.

Lexus arrives at Monterey Car Week with its latest in designs, performance

(August 11, 2023) PEBBLE BEACH, Calif.  — Lexus will highlight the latest additions to its lineup at Monterey Car Week 2023, showcasing vehicles that offer the bold design, electrification, intuitive technology and Lexus Driving Signature that have come to define the brand.