Inside the Industry

Hyundai bridges generations and cultures in new Palisade campaign

(October 10, 2023) FOUNTAIN VALLEY, Calif. — Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade. The new campaign, “¿Viste?” (Did You See It?), is aimed at upwardly mobile Hispanic families striving for multigenerational validation, while highlighting the sophistication, innovation, and comfort of the Hyundai Palisade. The campaign, in both English and Spanish for bilingual audiences began Sept. 30

Milltek Corp sharpens Chevrolet’s ferocious C8 Corvette Stingray

(October 10, 2023) Milltek Corp, the U.S. operation of Milltek Sport, is dialing up the intensity of Chevrolet’s C8 Corvette Stingray with a premium performance exhaust range designed to extract even more excitement from the new 6.2-liter V8 sports car. Available to order now through the company’s worldwide dealer network, the new premium exhaust system promises to sharpen Chevrolet’s Corvette Stingray — enhancing the dramatic V8 soundtrack and offering a weight saving of up to 39 pounds over the stock item.

Kia to adopt North American Charging Standard in fourth quarter of 2024

Kia EV owners will have access
to 12,000 Tesla Superchargers

(October 9, 2023) IRVINE, Calif. — Kia America announced that its electric vehicle customers will have access to 12,000 Tesla Superchargers across the U.S., Canada and Mexico.  Starting from Q4 2024, Kia plans to build the North American Charging Standard (NACS) port into new electric vehicles sold in the U.S., Canada and Mexico to enable EV owners to use a significantly greater number of high-speed chargers than currently available to them.

Genesis continues retail expansion with first facility in New Jersey

Genesis of Cherry Hill marks
one 9th standalone store in U.S.

(October 10, 2023) MARLTON, N.J. — Genesis has previewed Genesis of Cherry Hill, its first standalone retailer in New Jersey and one of nine in the United States. Genesis is committed to providing a seamless and personalized retail experience for customers. At Genesis of Cherry Hill, customers are welcomed into an open floorplan embodying distinctive brand elements and showcasing the award-winning Genesis product line-up.

Ford expands Europe hands-free driving with BlueCruise launch in Spain

(October 9, 2023) As the first automaker to receive approval in Spain to introduce hands-free highway driving, the company is expanding the availability of Ford BlueCruise to more customers in Europe. This marks the third European country to authorize the usage of BlueCruise in addition to Great Britain and Germany. It is also available in the U.S. and Canada.

Polestar 3 development nears completion after successful hot weather testing

(October 9, 2023) GOTHENBURG, Sweden — Development of Polestar 3 continues at pace and is nearing completion, after two weeks of extreme hot weather testing in the United Arab Emirates. With production planned to start in the first quarter of 2024, Polestar will soon have three models on the road, including the two new SUVs, Polestar 3 and Polestar 4.

Alfa Romeo introduces 2024 Giulia and Stelvio Quadrifoglio Carbon Editions

Carbon editions limited to 130 units
and exclusive to North America

(October 8, 2023) AUBURN HILLS, Mich. — Alfa Romeo has announced the new, limited-edition 2024 Giulia and Stelvio Quadrifoglio Carbon Editions. Built off the recently updated 2024 Alfa Romeo Giulia and Stelvio Quadrifoglio, the Carbon Edition adds premium exterior features with a carbon-fiber V scudetto grille and mirror caps, gold calipers and black badging.

AM General reveals three new tactical vehicles at AUSA 2023

Light tactical vehicles get
charged up with HUMVEE hybrid

(October 6, 2023) SOUTH BEND, Ind. — AM General, the leading manufacturer of light tactical vehicles and mobility systems, will feature its mission ready and future driven capabilities to support the Warfighter now and in the future at the annual meeting and Exposition of the Association of the U.S. Army (AUSA) Oct. 9 – 11.

CALTY Design Research celebrates 50 years of Toyota innovation and creativity

Future concept revealed —
Toyota Baby Lunar Cruiser

(October 6, 2023) NEWPORT BEACH, Calif. — CALTY Design Research, the American outpost of Toyota’s global design network, is celebrating five decades of groundbreaking design and innovation. The first major automotive design studio on the west coast, CALTY created everything from the 1978 Toyota Celica to the
2024 Toyota Tacoma, and countless concepts and production vehicles in between.

Suzuki achieves accumulated worldwide automobile sales of 80 million units

Suzuki's first production car, the Suzulight in 1955

(October 6, 2023) Japan's Suzuki Motor Corporation had achieved accumulated worldwide automobile sales of 80 million units by the end of August 2023. The breakdown of the sales units are 28.9 million units in Japan and 51.27 million units in overseas. The breakdown of the areas are Japan 36%, India 32.6%, Europe 10%, Asia 13.5%, and others (Latin America, Oceania, Middle East, Africa, etc.) 7.8%.