Inside the Industry

Led by new 1500 RHO, Ram announces new off-road truck lineup



(April 26, 2024) AUBURN HILLS, Mich. — Today marks a new milestone in the continued evolution of Ram with the arrival of "the most capable, most affordable off-road truck lineup in the industry." The most off-road models Ram has offered spans both the light- and heavy-duty lineup, including the all-new 2025 Ram 1500 RHO, 2025 Ram 1500 Rebel, 2025 Ram 1500 Warlock, 2024 Ram 2500 Power Wagon and 2024 Ram 2500 Heavy Duty Rebel.

Johnny Campbell to lead Honda True Adventure Tour



(April 25, 2024) American Honda has announced that 11-time Baja 1000 winner Johnny Campbell will lead a hybrid influencer/demo-ride event—the Honda True Adventure Tour—next month. Based around an adventure motorcycle ride from Northern Washington to Southern California, the event will feature social-media influencers riding Transalp and Africa Twin adventure bikes, with the group making periodic stops at Honda powersports dealerships for public demo rides.

New electric Mini Aceman will initially be built in China



No definite word if Mini's first
all-electric model will be sold in U.S.

(April 25, 2024) BEIJING — Mini has reinterpreted the original vision of company founder Alec Issigonis, combining maximum space utilization and a minimum footprint with the new Aceman, a premium small crossover. The Aceman replaces the slow-selling Clubman station wagon, giving Mini full coverage of the small premium segment with various body styles and powertrain options. It is the first Mini that will be sold only as a battery-electric vehicle.

Legendary performance, modern power — 2024 Toyota Tacoma i-FORCE MAX



Hybrid powered Tacoma produces
up to 326 hp, 465 lb.-ft. of torque

    
(April 25, 2024) PLANO, Texas — The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-liter engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful powertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that’s a 75% increase in torque compared to the previous generation V-6 powered truck.

Chrysler celebrates Pacifica as most awarded minivan



New marketing campaign begins
with thee 30-second spots   


(April 24, 2024) AUBURN HILLS, Mich. — In celebration of the Chrysler Pacifica as the most awarded minivan seven years in row, Chrysler brand is launching a new multimedia advertising campaign “Thanking Our Parents,“ which dedicates the accolades and personally gives thanks to the many different types of parents who are the continuous inspiration for the brand to deliver innovative high-tech features, award-winning interior design and the most standard safety features and most advanced available all-wheel-drive system in its class.

Subaru announces Legacy production will end in 2025



Production will end spring 2025
at conclusion of 2025 model year

    
(April 24, 2024) The Subaru Legacy was designed for the American market and on its debut in 1989 it became the first Subaru manufactured in the United States at Subaru’s new Indiana plant, Subaru of Indiana Automotive. The Subaru Legacy has been beloved by owners and renowned for its exemplary safety and reliability; over 94% of Subaru Legacy vehicles sold in the last 10 years are still on the road today and the model has been an Insurance Institute of Highway Safety Top Safety Pick for 18 years running.

1908 Mitchell Model G wins 'Restoration of the Year'



Annual Zenith Award winner
announced at AACA event

(April 25, 2024) HERSHEY, Pa. — The Antique Automobile Club of America (AACA) has selected a 1908 Mitchell Model G as its 2024 Zenith Award winner. The AACA Zenith Award is the ultimate recognition that’s bestowed by AACA for outstanding and critically authentic automotive restoration.

Jaguar C-X75 to lead London Concours’ hypercar display in June



(April 23, 2024) LONDON — The London Concours has announced that this June’s June 4-6 show will feature a celebration of the most outlandish, evocative cars of all — the hypercars. The display will bring together the hallowed creations that have consistently pushed the envelope of what’s possible in terms of performance, engineering and design - inspiring and enthralling legions of car fans in the process. The hypercar class will sit at the centre of this summer’s show at the Honourable Artillery Company, nestled in the heart of the city.

Hyundai secures renewable energy for its U.S. manufacturing facilities



(April 23, 2024) SEOUL — Hyundai has signed a 15-year power purchase agreement (PPA) with Matrix Renewables, an energy development company based in Madrid, Spain, for the Hyundai Motor Group Metaplant America (HMGMA) in Georgia, and other U.S. plants.

Expansion of BMW battery plant in S.C. announced



(April 22, 2024) TOKYO — Japan-based electric vehicle battery maker AESC Group is nearly doubling its investment in a South Carolina Gigafactory with a $1.5 billion outlay that creates 1,080 new jobs supplying BMW, according to Automotive News.