Inside the Industry

Life’s Grander in Toyota’s 2024 Grand Highlander Campaign under way

(September 12, 2023) PLANO, Texas — Step out in grand style with the first-ever 2024 Toyota Grand Highlander. Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, “Life’s Grander in the Grand Highlander.”

Resto-Mods highlight Barrett-Jackson's first New Orleans auction

1958 Chevrolet Corvette convertible

(September 11, 2023) SCOTTSDALE, Ariz. — Barrett-Jackson is shifting excitement into high gear for the inaugural New Orleans Auction, Sept. 28-30, at the Ernest N. Morial Convention Center with an amazing group of collectible vehicles selling with No Reserve. A selection of high-quality Resto-Mods based on popular American cars and trucks built from the 1960s to 1970s will be among the coveted collectible vehicles taking center stage in New Orleans.

Lotus unveils all-electric Emeya, its first hyper-GT

Lotus says the Emeya does
0-to-62 in 2.8 seconds

(September 9, 2023) NEW YORK — Lotus has unveiled Emeya, the company’s first four-door hyper-GT, in New York City. The all-electric Emeya is setting a new benchmark for how a Lotus drives and feels by combining the company’s 75-year expertise in engineering and design, with the latest advanced innovations – bringing drivers an electric car that is exciting to drive and performs exceptionally.

Reimagining the Cadillac Goddess

A soaring symbol with historic
inspiration introduced in 1930

(September 8, 2023) The Goddess has returned on Celestiq, paying homage to Cadillac’s illustrious design history and symbolizing the personalized, handcrafted artistry built into each and every bespoke vehicle. The Goddess was introduced in 1930, at the height of popularity for automotive mascots. In an era that lasted more than 25 years, several iterations were created, as the impressionistic form evolved with the brand’s design language and shifting cultural aspirations.

Honda to adopt North American Charging Standard

Agreement reached with Tesla
for EV models starting from 2025

(September 8, 2023) Honda Motor Co has announced that it has reached an agreement with Tesla, Inc. to adopt Tesla's North American Charging Standard (NACS) for the charging port of its EV models that will go on sale in North America starting from 2025. In 2025, Honda is planning to launch a new EV model in North America equipped with a NACS port. From that point forward, Honda will continue adopting NACS standards for its models.

BMW iX5 Hydrogen undergoes test drives in the desert

Vehicles from pilot fleet are testing
around the world including the U.S.

(September 8, 2023) MUNICH, Germany — The vehicles in the BMW iX5 Hydrogen pilot fleet, which launched in February this year, have completed an intensive round of hot-weather testing in the United Arab Emirates for the first time. The car’s fuel cell drive system performed impressively in the face of temperatures rising to 45°C, as well as sand and dust, varying gradients and significant fluctuations in humidity.

Dodge launches 'A New Breed' marketing campaign for Dodge Hornet R/T

(September 7, 2023) AUBURN HILLS, Mich. — Dodge has introduced the all-new hybrid-electric 2024 Dodge Hornet R/T to the muscle car family in the new marketing campaign, “A New Breed.” The campaign will launch across the Dodge brand’s social media channels beginning today with a 60-second spot, while a 30-second spot will run across broadcast and digital media.

Audi, Navistar display technology to help make school bus stops safer

(September 7, 2023) HERNDON, Va. — This back-to-school season, Audi of America and Navistar demonstrate the role direct communication via Cellular Vehicle to Everything (C-V2X) technology can play to provide potentially life-saving safety technology for the 26 million children riding school buses every day in the United States. C-V2X technology offers the potential to unlock the next substantial improvements to road safety and create a safer environment for children to travel to and from school.

Dodge Durango Hellcat back for 2024 as rest of Hellcat line phased out

(September 6, 2023) The Dodge Durango SRT Hellcat isn't done roaring. The 710-hp Durango is coming back for the 2024 model year, even as the brand phases out the rest of its Hellcat line.
The Durango Hellcat was introduced for the 2021 model year and was supposed to have a one-year run. But after a hiatus, Dodge revived the Hellcat variant for the 2023 model year in response to enthusiast demand — a move that prompted seven customers to file a lawsuit accusing the automaker of deceiving consumers by saying the 2021 Durango Hellcat would be offered for just one year.

Nissan Z Nismo 'Star of the Show' at Miami International Auto Show

By Paul Borden

(September 6, 2023) The 2023 Miami International Auto Show opened Labor Day weekend in Miami Beach without the participation of German manufacturers Mercedes-Benz, BMW, Audi, and Porsche and several other popular makes, most notably Honda, Acura, and Volvo.