Inside the Industry

Jeep celebrates 4x4 Day 2024, introducing Tuscadero on new 2024 Wrangler

Tuscadero, a deep chromatic magenta,
the newest limited-edition Jeep color

(April 4, 2024)  AUBURN HILLS, Mich. — Happy days are here again: Jeep brand is bringing back Tuscadero to celebrate 4x4 Day 2024. Back by popular demand, the exterior paint color, an audacious, deep and intense chromatic magenta, is making its highly anticipated return as an option on the iconic, new-for-2024 Jeep Wrangler.

Velocity Invitational launches rally ride-along experiences

(April 4, 2024) LAKESPUR, Calif.  — Velocity Invitational will open ticket sales this Friday, April 5, for its 5th annual event with an incredible opportunity to ride along with professional drivers in raucous rally cars during the motorsports festival at Sonoma Raceway, Oct. 4-6. New for 2024, the lineup of DirtFish Rally experiences will include rides in Group B rally cars, as well as modern-day rally cars.

Rev up your reading — Hundreds of Ford Times magazines now public

(April 4, 2024) Get ready to take a road trip through automotive history as the Ford Heritage Vault makes Ford Times magazines available to the public. As Ford's network of branch offices rapidly expanded in the early 20th century, the Ford Times was created in 1908 to keep employees in distant locations updated on the latest company offerings. Within two years the magazine evolved into a consumer publication focusing on lifestyle and travel, enjoying a successful run until its final issue in 1993.

New Mini Cooper S — Sporty performance, timeless design

(April 4, 2024) MUNICH, Germany — The fifth generation of the Mini Cooper comes with a broad drivetrain portfolio of purely electric engines, as well as efficient gasoline engines. The Mini Cooper S equipped with four cylinders combines a 150 kW/204 hp gasoline engine with a suspension and damping system tailored to agile handling. The 2.0 liter TwinPower turbo engine with 221 maximum pound-feet of torque accelerates the vehicle in 6.6 seconds from 0 to 62 mph.

Hyundai and Kia's DAL-e delivery robot arrives

(April 3, 2024) SEOUL — Hyundai and Kia have unveiled the new design of their DAL-e Delivery robot with images and a video clip. This robot, based on the delivery robot introduced in December 2022, is expected to improve delivery performance, particularly in complex settings, such as offices and shopping malls.

Tesla regains top spot in global EV sales over China's BYD

(April 3, 2024) BYD, China's biggest electric vehicle maker, reported first-quarter sales fell 43 percent compared with the fourth quarter of 2023, handing back the title of world's biggest EV seller to Tesla after winning it last year. BYD sold 300,114 EVs in the first quarter of the year, it said in a filing to the Shenzhen Stock Exchange late on Monday, down from a record quarterly high of 526,409 in the previous three-month period, when it surpassed Tesla. BYD's first-quarter sales rose 13 percent from a year ago, according to Automotive News.

Honda Marysville auto plant marks production of 15 million vehicles

(April 3, 2024) Associates at the Honda Marysville Auto Plant (MAP) in Ohio have marked the production of the 15 millionth vehicle in the more than 40-year history of the plant, Honda's first auto manufacturing facility in North America.

Dodge stages 'Inner Child Intervention' in new marketing campaign

Dodge appeals to the inner child
of drivers in Hornet R/T hybrid ads

(April 2, 2024) AUBURN HILLS Mich. — The Dodge brand is launching a new marketing campaign today, focused on the plug-in hybrid Dodge Hornet R/T, the brand’s first muscle-inspired crossover. In the campaign, called “Inner Child Intervention,” a man’s inner child takes him on a joy ride in the electrified Hornet R/T, determined to get his adult self to realize his childhood dreams don’t compare to the instant torque of the Hornet and the visceral excitement it brings.

Mercedes announces exclusive Mercedes-AMG CLA 45 S 'Edition 1'

Special edition model limited to
25 examples for U.S. customers

(April 3, 2024) Mercedes-Benz USA elevates the most dynamic model of the AMG CLA portfolio with the new Mercedes-AMG CLA 45 S "Edition 1." The special edition model features numerous unique exterior and interior design elements, in addition to a generous suite of standard equipment. Limited to only 25 units for the U.S. market, the 2024 Mercedes-AMG CLA 45 S "Edition 1" arrives soon at U.S. dealerships, priced at $81,195.

Hyundai Ioniq 5 Robotaxi passes Nevada driver’s license test

Hyundai says film demonstrates
‘uncompromised safety’ with test

(April 2, 2024) Hyundai has released a campaign film showing the all-electric, self-driving Ioniq 5 robotaxi successfully completing a process similar to a U.S. driver’s license test. Created to convey the safety and trustworthiness of the Ioniq 5 robotaxi’s autonomous technology, the video features the Ioniq 5 robotaxi completing a series of public-level driving tests, including road driving in Las Vegas demonstrating outstanding performance.