August 2018

All-new Santa Fe excels in style, advanced safety features, value

By Jim Prueter

(September 5, 2018) There was a time not all that long ago when Hyundai’s product lineup, while generally good, was unremarkable and easily blended in with the wallpaper. To be sure, their design was on the weird side – case in point, the Santa Fe compact crossover utility vehicle that debuted in 2000 as a 2001 model.

Hyundai and the NFL — Top sponsor for NBC's Sunday Night Football

(August 31, 2018) FOUNTAIN VALLEY, Calif. — With the 2018 NFL season rapidly approaching, Hyundai has finished preparations for the start of its fourth season as an official NFL sponsor with traditional, digital and experiential marketing designed to enhance the experience for fans. As part of its 2018 season campaign, Hyundai is the new presenting sponsor of NBC’s Sunday Night Football Kickoff show and will have the marquee presence leading into the primetime game each week.

August vehicle sales to fall in line with slower overall pace expected ahead

(August 31, 2018) SANTA MONICA,Calif. — Edmunds forecasts that 1,496,834 new cars and trucks will be sold in the U.S. in August for an estimated seasonally adjusted annual rate (SAAR) of 16.8 million. This reflects a 10.2 percent increase in sales from July 2018 and a 1.2 percent increase from August 2017.

Mecum Monterey Daytime Auction reaches $47 million in sales

(August 31, 2018) Mecum Auctions outdid itself again with a 38-percent increase in total sales at its 10th annual Daytime Auction held in Monterey, Calif. With quality, rarity and diversity punctuating the vast Mecum lineup, the 2018 auction hurdled past last year’s totals as overall sales reached an impressive $47 million and marked the anniversary event as the highest-grossing Monterey auction in Mecum’s 10 years on the peninsula.

Sharper and more refined, Lexus reimagines 2019 RC luxury Sport Coupe

(August 31, 2018) TOKYO — Lexus has announced a new version of the RC luxury sports coupe, which is scheduled to make its global debut at the Paris Motor Show in October. Since its introduction in 2014, the RC has played a major role in promoting the Lexus brand’s commitment to delivering an emotional driving experience. Thanks to its aggressive styling and versatile driving character, the RC has become a highly sought-after coupe by enthusiasts who value performance and world-class craftsmanship.

Porsche Experience Centers prove immersive retail works

(August 30, 2018) ATLANTA — In a digital age, physical experiences are rare and valuable. Consumers can have a hard time getting the touch and feel of a product when everything is online or automated. Porsche is bucking those trends with a large-scale commitment to consumer immersion at its two Porsche Experience Centers (PECs), where anybody can touch rubber to the track instead of just touching a screen.

Mecum returns to Louisville with 600 muscle cars, classics

(August 30, 2018) WALWORTH, Wis. — Mecum Auctions returns to the Kentucky Exposition Center on Sept. 7-8 for Mecum Louisville 2018 with an estimated 600 American muscle cars, classics, Corvettes, Hot Rods, Resto Mods and more expected to cross the auction block.

Among current auction highlights are a pair of desirable vintage Pontiac GTOs, including a 1970 Ram Air IV with a matching-numbers drivetrain and a believed-actual 25,000 original miles, as well as a 1967 convertible boasting a frame-off restoration that accentuates its factory triple-blue, 4-speed originality.

2018 Kicks — Nissan’s hip new urban arrival

By Jim Prueter

(August 29, 2018) Nissan just introduced a new subcompact crossover utility vehicle intended primarily for younger buyers. Nissan’s newest and smallest utility vehicle, called Kicks, carries the strong DNA of the brand’s other utility-vehicle offerings, most noticeably Rogue Sport.

New BMW 8 Series convertible goes through hot weather testing

(August 29, 2018) LAS VEGAS — BMW continues its current luxury segment product offensive with the development of a further model variant of the new BMW 8 Series. With intensive function trials and test drives between Las Vegas and Death Valley, the critical phase in the series development for the new BMW 8 Series Convertible has now begun.

Jeep introduces Wrangler Moab Edition

(August 29, 2018) AUBURN HILLS, Mich. —- The Jeep brand is introducing the 2018 Jeep Wrangler Moab Edition. The first limited-edition model based on the all-new Jeep Wrangler, the Wrangler Moab Edition honors the long and storied history the brand shares with the annual Easter Jeep Safari event in Moab, Utah, and the unique role it plays in offering valuable customer insight.