March 2017

Jeep, Mopar revel new concept vehicles for annual Moab Jeep Safari

(March 31, 2017) AUBURN HILLS, Mich. — The Jeep and Mopar brands have once again teamed up to develop a variety of vehicles that will debut at the annual Easter Jeep Safari in Moab, Utah, April 8-16. Now in its 51st year, the Easter Jeep Safari is attended by thousands of die-hard off-road enthusiasts looking to enjoy a week of serious off-roading on some of the country’s most well-known and challenging trails.

It's April 1st — Honda announces horn emojis for new Odyssey

(April 1, 2017) TORRANCE, Calif. — Honda has announced a major update to the conventional vehicle horn with the introduction of Honda Horn Emojis, an integrated vehicle-to-vehicle and vehicle-to-human communications system for the modern driver.  Offered as standard technology on the all-new 2018 Odyssey minivan, launching nationwide this spring, Honda Horn Emojis offer more expressive horn sounds than a traditional car horn, providing drivers a contemporary way of communicating.

Barrett-Jackson to auction vehicles for charity in Palm Beach

(March 31, 2017) PALM BEACH, Fla. — Barrett-Jackson will continue its long-standing tradition of bringing the “who’s who” of buyers together with a diverse collection of custom and rare collector vehicles during its 15th Annual Palm Beach Auction, April 6-8, at the South Florida Fairgrounds. Long-heralded as South Florida’s premier automotive lifestyle event, this year’s auction will not only host an unprecedented gathering of world-class pre-qualified bidders with virtually unlimited buying power, but also five exceptional vehicles that will cross the block to benefit charitable causes across the nation.

Lamborghini delivers new Huracán to Italian police in Rome

(March 31, 2017) ROME, Italy — Automobili Lamborghini has delivered a new Huracán Polizia, the police version of its Huracán super sports car, to the Italian Highway Patrol in Rome. The keys were handed over to Interior Minister, Senator Marco Minniti, at the Viminale building by Stefano Domenicali, chairman & chief executive officer of Automobili Lamborghini.

Pulsing start button on Mustang beats 30 time per minute — like a pony

(March 31, 2017) DEARBORN, Mich. — Among many updates on the new Mustang, the start button pulses red when the door is unlocked and until the powerful engine is started – giving the Mustang a heartbeat of sorts. At a rate of 30 beats per minute, the start button mirrors the resting heart rate of a pony.

On the backlit button, the words “Engine,” “Start” and “Stop” glow red. The button is encased in a spun aluminum ring. It is positioned on the lower driver’s side of the center stack below the audio system and climate controls.

CMT and Ram Truck enlist 3 country stars in surprise return to hometowns

(March 31, 2017) AUBURN HILLS, Mich. — CMT and the Ram Truck brand have partnered on a new, one-hour special featuring some of country music’s most proficient storytellers — Chris Stapleton, Darius Rucker and Brett Eldredge — as they make surprise returns to their hometowns to give back and perform for their very own hometown heroes.
The “CMT Hometown Heroes” special premiers Friday, March 31, at 10 p.m. Eastern time and Pacific time, and features exclusive performances, in-depth interviews and an intimate look into the people and places that shaped each performer from a young age.

2018 Audi Q5 has improved mileage, a new generation of quattro

(March 30, 2017) HERNDON, Va. — With a competitive segment-leading, EPA-estimated 25-mpg combined fuel economy rating, the 2018 Audi Q5 offers exceptional driving dynamics, performance and efficiency, and is arriving in dealer showrooms this month.

Featuring a new generation of quattro all-wheel drive with ultra technology, that helps to optimize performance and efficiency, the Q5 achieves EPA-estimated fuel economy ratings of 23 mpg city and 25 mpg combined, a +3 mpg improvement over its predecessor model. No other luxury SUV in its competitive segment offers higher EPA-estimated city or combined mileage.

2017 BMW 540i earns its reputation as an 'ultimate driving machine'

By Paul Borden

(March 31, 2017) It was over four decades ago that BMW came up with the slogan “The Ultimate Driving Machine” to promote its vehicles. Ten minutes behind the wheel of a 2017 BMW 540i recently convinced me the company has a strong case for the claim that came from the fertile mind of automobile legend Bob Lutz.

Audi to acquire Silvercar to expand mobility technology

(March 30, 2017) HERNDON, Va. — The Audi board today announced it intends to fully acquire Silvercar Inc., a shared mobility company, to expand its digital mobility solutions and services. The companies expect approval of the transaction by responsible regulatory authorities, with the transaction concluding in the first half of 2017.