Ford adding Bronco Off-Roadeo adventure driving school in Tennessee



Fifth and newest Bronco Off-Roadeo
location established near Knoxville


(June 21, 2024) This October, Ford will open its fifth Bronco Off-Roadeo adventure driving school in Tennessee, where Bronco and Bronco Sport owners and enthusiasts can receive instruction on how to take Bronco family SUVs off-road. Every Bronco Off-Roadeo experience is equipped with exciting and challenging trails, custom-designed Bronco basecamp facilities and a team of expert Trail Guides.

The hands-on and immersive experiences highlight the design and engineering that make Bronco and Bronco Sport so capable.

New Bronco and Bronco Sport owners receive complimentary access to an all-day hands-on education and guided course. Non-owners and Bronco enthusiasts can purchase a four-hour paid off-road quest with guided instruction as part of a Half-Day Adventure at Bronco Off-Roadeo. Participants of all skill levels are welcome, and a Bronco or Bronco Sport will be provided for use throughout the experience.

“With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location that’s within 500 miles of their home,” said Bronco Off-Roadeo manager Kelsey Gerken. “The Tennessee location also adds to the diversity of terrain with forested trails that complement the Las Vegas desert, Texas hill country, Moab red rocks and New Hampshire mountains.”

Situated less than an hour south of Knoxville, Bronco Off-Roadeo Tennessee brings Bronco off-road education to the gateway of two of America’s most popular national parks, Great Smoky Mountains and Blue Ridge Parkway. This new location sits on over 1,000 acres of hilly, forested terrain in eastern Tennessee that’s been family-owned for over 80 years.

"Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations for the experience,” said Gerken. "We want to make sure as many Bronco owners as possible have the opportunity to attend and our new Smoky Mountains location delivers another convenient location and unique Tennessee feel and experience,”.

Bronco
customers can register starting today for the Bronco and Bronco Sport experiences, which kick off on Oct. 4.