(October 29, 2013) AUBURN HILLS, Mich. — The Jeep brand debuted its “Built Free” marketing and advertising campaign on Monday, Oct. 28, to herald the return of the Cherokee to the Jeep vehicle lineup for the 2014 model year.
The campaign launched in the U.S. with a 60-second commercial running across national broadcast and cable television, and includes in-theater, print, digital, social and experiential extensions. A 30-second spot will begin running across broadcast and cable on Monday, Nov. 11. The all-new 2014 Jeep Cherokee is in dealerships this month.