(July 2, 2012) IRVINE, Calif. — A $35,000 Kia? That would have been laughable just a few years ago for the South Korean brand that disseminated low-priced family transportation.
But the times have changed. Meet the 2013 Kia Optima SX Limited, which is the new top-tier trim level of the ultra-popular midsize Optima sedan line, now arriving in dealerships with a starting price of around $35,000. First introduced at the 2012 Chicago Auto Show, the upscale Optima Limited went into production at Kia's U.S. manufacturing plant in West Point, Georgia in early June.