(July 1, 2012) AUBURN HILLS, Mich. — More than 70 years ago, the U.S. government informed automakers that it was looking for a “light reconnaissance vehicle” for military use. Willys-Overland quickly created the Willys Quad — which became the Willys MA and MB — but the Army, and the world, came to know the vehicle that would help win a world war as the Jeep.



As a tribute to U.S. military members past and present, the Jeep brand has created the new 2012 Jeep Wrangler Freedom edition. Available in red, white or blue, the new Jeep Wrangler Freedom edition features a military-inspired star decal on the hood and rear quarter panels, along with an “Oscar Mike” (military jargon for “on the move”) fender badge.

Jeep will donate $250 from each Wrangler Freedom Edition it sells to charities that benefit U.S. military members. Specifically, funds will be split between the Fisher House Foundation and the I Support Foundation. Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness, disease or injury, while the I Support Foundation provides resources to troops returning home such as jobs and various healthcare needs – and issues grants to 40 charities that provide valuable services to U.S. veterans.

“The Jeep brand has a long, renowned history that began with its significant presence and success within the U.S. military,” said Mike Manley, president and CEO Jeep Brand.

“Jeep — and particularly the Wrangler — is the icon for capability and durability, and is a true symbol of American freedom. The new Jeep Wrangler Freedom Edition is created in honor of Jeep’s one-of-a-kind history, and as a tribute to all of the brave men and women who have and continue to serve in the U.S. military.

“It is with both pride in our history and gratitude to all those who have served that we have chosen to donate $250 from each Jeep Wrangler Freedom Edition to be divided between these important charitable organizations that benefit current and returning military members,” Manley added.

Chrysler also offers a $500 cash allowance to military members that may be applied toward the retail purchase or lease of an eligible Chrysler, Jeep, Dodge, Ram Truck or Fiat vehicle. Eligible consumers include active military, active military reserve, retired military (honorable discharge and 20 years of service required), and retired military reserve (honorable discharge and 20 years of service required).

The new 2012 Wrangler Freedom edition is now available in Jeep showrooms.