Volkswagen to electrify South by Southwest with U.S. debut of ID. Buzz
(February 10, 2022) The Volkswagen ID. Buzz, an electric reimagining of the brand’s iconic Microbus, will make its first-ever public appearance at South by Southwest March 11-20. To celebrate the first outing of the electric vehicle (EV), Volkswagen will host various “Buzz Stops” throughout the city of Austin, Texas, where attendees of SXSW and locals can experience a coming chapter in the brand’s future. The ID. Buzz appearances are part of a larger three-year sponsorship agreement among Volkswagen and SXSW.